Curriculum

Module 1 – Basics and Key Challenges

The “essence” of family businesses

  • Ice-breaking: round table of participants presenting themselves;
  • What makes family business unique
  • From family businesses to families in business
  • Facts & Figures: Economic and social contribution of families in business

Success for families in businesses: main challenges

  • The meaning of success for families in business
  • Best practices of successful families in business
  • Understanding the challenges to succeed: cohesion, generational transistion and growth

The Cohesion Challenge

  • The overlap of family, ownership and management: a double-edge sword;
  • Family decision-making process: best practices to implement an effective decision-making process, that meets company needs and balance the family role.

The Generational Transition Challenge

  • Main players:
    • The founder and the generational shadow;
    • Generation to generation: the succession process;
    • How to effectively plan, manage and control the generational succession to foster business continuity and renewal;
    • The CEO succession plan.

The Growth Challenge

  • Understanding the tensions between control-liquidity and growth
  • Culture and processes needed for growth
  • Organic growth vs Acquisitions
  • Implementing a dividend policy that works

Start your family Road-Map

  • Team work.

Module 2 – Inspirational on-site experience

Competitive Strategy & Business Model

  • Understand the different sources of performance and competitive advantage;
  • Understand, analyse, and assess the dynamics of business models and the need for business model innovation;
  • Being able to recognize and implement appropriate strategies in a changing environment for family businesses.

Company visits to family-owned businesses


Module 3 – Keys for value over generations

Financing growth

  • Family Business Financial structure;
  • Managing debt in the famiy business environment;
  • Wealth diversification versus Business Diversification;
  • Private Equity and Venture Capital: financial instruments to foster growth and stems obstacles of the succession process;
  • The role of private banking and family offices in supporting family business.

Professionalizing Management

  • Main challenges in family business professionalization process;
  • Different process of professionalization: how to attract family and non-family talents;
  • Professionalization process and organizational change;
  • Family managers: the stewardship theory and the Socio-Emotional Wealth;
  • The role of non-family manager: career plans and rewarding policies to build and retain a valuable Top Management Team.

Setting up Governance

  • Governance Models for Family Business;
  • Tools for governance efficacy;
  • Board of directors and Family Council;
  • Family Code of Conduct.
  • Ownership planning and shareholders agreements.

Family Talks

Participants meet their families and discuss about their family business road-map: plan, objectives, task and roles.


Module 4 – Your Values, Your Vision

Sustainability and Philanthropy

  • Family values and ethical code;
  • Ethics and Social Responsibility as valuable tools to consolidate corporate brand.
  • Social Impact strategies in family business;
  • Legal aspects of social impact strategies;
  • The role of foundations in value creation.

The Communication Process in Family Business

  • Communications and speech act theory;
  • Internal Communications;
  • How to write a press release.
  • Digital communications;
  • Focus on Strategic Financial Communication & Crisis Communication.

Family Road-Map Presentations