Following the rapid evolution of the job market and the growing request for profiles with versatile knowledge related to the fashion, luxury and tourism industries, Luiss Business School has launched the Master in Fashion, Luxury & Tourism Management which offers a modern approach and education, finalised in establishing the foundation for a professional career in these fields.
The programme balances managerial courses with more strategic and creative lectures. The managerial course will give candidates the knowledge necessary to manage firms operating in these industries; the strategic and creative lectures, on the other hand, are necessary to fully understand the dynamics underlying these fields.
The Master is divided into 3 majors:
The Master allows students to receive a general managerial education before beginning the specialized paths of each Major. All majors start with the foundation and core concepts of management, economics, marketing, and branding with a special focus on the Italian market. The choice of a specific major depends on students’ interests and aspirations.
WHY THE MASTER IN FASHION MANAGEMENT?
Fashion Management is one of the Luiss Master in Fashion, Luxury & Tourism Management Majors.
Fashion shows, catwalks, models and luxury outfits. The world of fashion undoubtedly has a power to fascinate and attract superior to the one exercised by other industries. However, the exterior aspects of this world, indeed made of catwalks, magazines and outfits, are just the final output of a long process in which creative elements combine with relevant entrepreneurial and managerial skills. For a long time knowing how to create, innovate and design have been considered the essential conditions for the foundation of a successful business or product in the fashion field. Today things are different. Competition is becoming everyday stronger and more pressing; therefore, the market is now requesting adequate managerial competences combined to strong creative competencies. The model which is now emerging, inside the great international fashion companies, sees the creative director as the perfect embodiment of this double soul: on one side the creative component, as source of the business differentiation recognized and appreciated by the consumers market, on the other the managerial one, that enables to reach and maintain the competitive advantage position.
The fashion industry is a very fascinating world, characterized by extremely complex mechanisms. It is a field undergoing continuous transformations, it is dynamic, demanding and requires concrete competences. The next generation of managers of the fashion industry will have to possess a broad range of notions and information.
The Master in Fashion Management transforms the classrooms in meeting points between great professionals of this industry and students. Influent guest speakers will provide candidates with a learning outcome made by high quality professional experiences, technical notions and compelling case studies to be inspired from. Students will be shown a 360° vision of the business scene of the fashion system and all the job opportunities will be described to inspire, incentivize and direct candidates to the fashion area more suited to their inclinations and capacities.
What you will learn:
- Understand the operating mechanisms in fashion firms and in the fashion industry;
- Comprehend corporate and business strategies;
- Study how to manage the product portfolio;
- Learn how to analyse retail channels;
- Become proficient with communication and image tools and techniques;
- Discover the modern key roles operating in the fashion industry.
The Master is intended for students with any undergraduate degree and willing to develop competences in the fashion industry.
Barbara Sveva Magnanelli, Assistant Professor
Olivia Mariotti, Olivia Mariotti & Co
Pietro Beccari, CEO Christian Dior Couture
Ferruccio Ferragamo, President Salvatore Ferragamo S.p.A.
Olivia Mariotti, Luiss Master of Fashion & Luxury Management – Fashion track Director
Matteo Marzotto, Entrepreneur and Manager
Fulvio Peppucci, General Manager – The Level Group
Luca Pirolo, Head of Master Programmes, Luiss Business School
Giacomo Santucci, Partner Kaleidos Corporate Finance
Stefano Sassi, President & CEO Valentino Fashion Group S.p.A.
Martino Scabbia Guerrini, President of Contemporary & Jeanswear Brands of VF International