Current edition

YOOX Net A Porter Group

“YOOX – Beyond seasons, beyond trends: the future of fashion e-tail”

Fashion is facing a turning point: with customers increasingly seeking to embrace purpose-driven companies, responsible consumption will lead the shift. Seasonless fashion is inevitably gaining momentum and is one of the main trends of the future. How will YOOX lead the conversation and trigger customers and media engagement?

September 14-18, 2020

MBA International Week focuses on “Made in Italy” and brings together talented MBA students from international business schools.

The programme structure includes workshops held by Guest Speakers and Luiss FacultyGroup Work on business case and a Learning Tour to a company.


Workshop I – Paolo Mascio, President of Fashion Division

How to participate

Schools already on board:

  • Mannheim Business School, Germany;
  • Smith School of Business, Queen’s University, Canada;
  • UNC Kenan-Flagler Business School, USA;
  • National Sun Yat-sen University, Taiwan.

Luiss Business School Team

Raffaele Oriani, Director of the MBA Programme
Raffaele Oriani is a Full Professor of Corporate Finance at the Department of Business and Management of Luiss  Guido Carli University of Rome. He is the MBA Director and Associate Dean for post-graduate programmes at Luiss Business School. He obtained a Ph.D. in Management from the University Bologna and he has been visiting scholar at the Department of Economics of the University of California at Berkeley.

Lucio Attinà, Adjunct Professor Luiss Business School – Academic coordinator of the event, Managing Director Alitalia Loyalty SpA
Qualified C-level executive with significant international experience and education gained operating across different industries and market segments such as services, transports, automotive, fashion, sport and entertainment. Strategic thinker and passionate effective doer with extraordinary leadership skills, as well as highly adaptive and driven result person with proven goals. Strong ability to solve complex company problems using excellent judgment and decision-making skills, ability to manage change and outperform given targets in a variety of array and context.

Excellent human resources skills constantly focused on providing superior customer service and a productive work environment for employees


Enrico D’Onofrio, Adjunct Professor Luiss Business School – Academic coordinator of the event, Vice President EMEA and East NA at Deus Ex Machina Italy
Executive with broad expertise of US and European companies with global scope. Established track record of success with diverse and dispersed Teams across multi-cultural businesses through General Management leadership in Italy, Portugal, Belgium, the UK and worldwide markets. Believing in Growth, Innovation and Collaboration and thriving on the success of the business and the team: a growth-seeker through strategic acumen and execution capability, with ad-hoc expertise and experience on emerging markets.

Specialties: Strategic and Operating Leadership, General Management, Marketing and Sales, High-Performance Team Building, Finance & Administration, Private Equity

YOOX Guest Speaker

Paolo Mascio – President, Fashion Division

Paolo Mascio graduated in economics and commerce from Milan’s Luigi Bocconi University and started his professional career in the marketing departments of consumer goods multinationals, such as Kraft and Coca-Cola.

In 1999, he joined the L’Espresso Group as Marketing Director of the radio business, to then manage an Internet start-up specializing in digital video production. From 2004 to 2009, he worked at Mandarina Duck, first as Marketing & Communications Director and later as International Retail Director. Mr Mascio joined YOOX in 2009 where he held various positions in the In-Season area: first as Strategic Marketing Director, from July 2015, where he was in charge of the division as In-Season President (, & Online Stores), then as President of Online Flagship Stores, and was responsible for numerous mono-brand online stores “Powered by YOOX NET-A-PORTER GROUP”.

Currently, Paolo Mascio is President of the Fashion Divsion, in charge of the Group’s off-season multi-brand online stores, YOOX and THEOUTNET.


International Development Office.
Phone: +39 06 8522 2630/5630
Skype: luissbs_international