Previous editions

3° EDITION: Lamborghini digital transformation. Searching for new opportunities to boost B2B and B2C real time interaction. September 16 – 20, 2019

During this week participants assessed the current competitive luxury super sports car scenario and strategic pillars of Lamborghini. They scrutinized the strategic move of Lamborghini combining a business model based on superior performance product and a continuous sustainable long-term relationship among Brand – sales network – Lamborghini user base.

Students had a unique chance to visit the Lamborghini Headquarter where they participated at networking lunch with Lamborghini managers, assisted to the presentations, and had a chance to visit the plant.

During final presentations, delivered directly to the Lamborghini team, students discussed and analyzed the challenges and devised an action plan to realize the strategic move.

The event gathered 45 talented MBA candidates from Luiss Business School and the following international schools:

Schools participated in the event:

  • Antai College of Economics & Management, Shanghai Jiao Tong University, China;
  • Católica Porto Business School, Portugal;
  • Curtin Business school, Australia;
  • IPADE, Mexico;
  • Mannheim Business School, Germany;
  • Nottingham Trent University, Business School, UK;
  • Smith School of Business, Queen’s University, Canada;
  • UNC Kenan-Flagler Business School, USA;
  • University of Sussex, Business School, UK.

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MBA International Week, edition 2

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NEWS


2° edition: Embracing the Future in Arts Management: The Case of the Scuderie del Quirinale. September 17 – 21, 2018 (Rome, Italy)

A one-week programme brought together 25 talented MBA candidates from 7 international business schools who had a great opportunity to learn about the Arts management in the heart of Rome.

The Business Case outlined the challenges in the Arts management in the 21st century in regards with massive changes of how we create art and how we consume it. The case challenged the participants to devise an action plan to increase the attractiveness of the Scuderie del Quirinale  at the national and international levels.

The MBA International Week let students to experience the reality of the Scuderie del Quirinale, one of the major venue for cultural events in Rome, giving them an important opportunity of learning and networking. The event included workshops held by the Scuderie del Quirinale Speakers, team-work, a company visit and side events such as tours to the most beautiful UNESCO World Heritage sites.

Schools participated in the event:

  • Fudan University, School of Management, China
  • Zagreb School of Economics and Management, Croatia
  • EM Lyon, France
  • NUCB Graduate School, Japan
  • IPADE, Mexico
  • University of Sussex, School of Business, UK
  • University of San Diego, School of Business, USA

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MBA International Week, edition 2

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1° edition: Benetton Sales Distribution Channel Strategy – The Franchising Expansion Business Case on “Made in Italy”. September 25 – 29, 2017 (Rome – Treviso, Italy)

The first edition of the MBA International Week had a strong focus on “Made in Italy”. Business Case entitled “Benetton Sales Distribution Channel Strategy – The Franchising Expansion” was developed in collaboration with Benetton Group.

37 international students from 8 international business schools scrutinised a potential strategic move of Benetton from a business model based on licensed small stores to a franchise oriented business model.

The students discussed and analysed the challenges, and devised an action plan to realise the strategic change.

During the event, students visited Benetton Group distinctive locations and had a chance to present their final business case solutions to the Director of Corporate Wholesale & Franchising Department of Benetton Group.

The event was closed with a farewell dinner organized by Benetton Group in Treviso.

Schools participated in the event:

  • IAE Business School, Austral University, Argentina
  • Zagreb School of Economics and Management, Croatia
  • Ural Federal University, Business School, Russia
  • SolBridge International School of Business, South Korea
  • IE Business School, Spain
  • Nottingham Trent University, Nottingham Business School, UK
  • University of Sussex, School of Business, UK
  • Union University, McAfee School of Business, USA

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#LUISSMBA International Week with Benetton Group

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