2021 Edition: PRADA Group

PRADA Business Case: The Store of the Future (13 – 17 September 2021)

In the Omni-channel retail era, the store is one of many touchpoints for companies to engage customers. The generational shift has expanded what consumers expect from the brand: emotional experiences and inspiring ideas, beyond product excellence. Today, the shop is no longer simply a physical place to buy an item. Imagine what the shop of the future could be: that is our challenge as a fashion company. This is the Prada case.

The event involved 35 MBA candidates from Luiss Business School and the following international schools:

• Católica Porto Business School, Portugal
• ESMT Berlin, Germany

• International University of Monaco, Principality of Monaco
• Smith School of Business, Queen’s University, Canada
• UNC Kenan-Flagler Business School, US

2020 Edition: YOOX

Beyond seasons, beyond trends: the future of fashion e-tail. (14-18 September 2020)

Fashion is facing a turning point: with customers increasingly looking at purpose-driven businesses, responsible consumption will drive the change. Seasonless fashion is inevitably taking off and is one of the major trends of the future. Participants discussed how YOOX could lead the trend by engaging with customers and the media.

Due to the Covid-19 pandemic, the 2020 edition saw a limited number of participants. A total of 20 talented MBA candidates from Luiss Business School and the following international schools:

• Mannheim Business School, Germany
• ESSEC Business School, France
• KU Leuven, Faculty of Economics and Business, Belgium

2019 Edition: Lamborghini

Lamborghini digital transformation. Searching for new opportunities to boost B2B and B2C real time interaction. (16 – 20 September 2019)

Participants assessed the competitive scenario of luxury sports cars and Lamborghini’s strategic pillars. They examined Lamborghini’s strategy that combines a business model based on a superior performance product and a continuous and sustainable long-term relationship between brand – sales network – and Lamborghini user base.

The event gathered 45 MBA candidates from Luiss Business School and the following international schools:

• Antai College of Economics & Management, Shanghai Jiao Tong University, China
• Católica Porto Business School, Portugal
• Curtin Business school, Australia
• IPADE, Mexico
• Mannheim Business School, Germany
• Nottingham Trent University, Business School, UK
• Smith School of Business, Queen’s University, Canada
• UNC Kenan-Flagler Business School, US
• University of Sussex, Business School, UK

2018 Edition: Scuderie del Quirinale

Embracing the Future in Arts Management: The Case of the Scuderie del Quirinale. (17 – 21 September 2018)

The programme brought together 25 MBA candidates from 7 international business schools.

The Business Case outlined the challenges in managing the arts sector in the 21st century, in relation to the massive changes in how art is created and how we consume it. The challenge called for participants to devise an action plan to increase the attractiveness of the Scuderie del Quirinale on a national and international level.

International Schools which took part in the event:

• Fudan University, School of Management, China
• Zagreb School of Economics and Management, Croatia
• Emlyon Business School, France
• NUCB Graduate School, Japan
• IPADE, Mexico
• University of Sussex, School of Business, UK
• University of San Diego, School of Business, US

2017 Edition: Benetton Group

Benetton Sales Distribution Channel Strategy – The Franchising Expansion. (25 – 29 September 2017)

The first edition of MBA International Week had a strong focus on ‘Made in Italy’. Students were asked to examine a potential strategic shift for Benetton from a business model based on small, licensed shops to a franchise-oriented business model. The students discussed and analysed the potential challenges and developed an action plan for the company to implement the strategic shift.

The International Week was attended by 37 students from 8 international business schools:

• IAE Business School, Austral University, Argentina
• Zagreb School of Economics and Management, Croatia
• Ural Federal University, Business School, Russia
• SolBridge International School of Business, South Korea
• IE Business School, Spain
• Nottingham Trent University, Nottingham Business School, UK
• University of Sussex, School of Business, UK
• Union University, McAfee School of Business, US