The programme lasts 11 months and it is composed of 9 courses: 3 core courses and 6 advanced courses. Courses are held at weekends to ensure professional careers are not disrupted by the educational experience.
Induction weekend
The induction weekend focuses on megatrends and the global stage. Students can settle in and familiarise themselves with life on campus while participating in ice-breaking labs, seminars, workshops, and presentations. Students meet their classmates and learn about the services offered, as well as the curricular and extracurricular activities planned.
Core courses
The core courses introduce students to fundamental pillars of Marketing Management.
- Course 1: New Marketing Principles and Management
- Course 2: Product Offering & Market Structure
- Course 3: Customer Management & Marketing Planning
Advanced courses
The advanced courses provide students with an in-depth perspective on specific aspects of Marketing Management.
- Course 4: Customer Insight and Customer Behaviour
- Course 5: Advanced Brand and Product Management
- Course 6: Channels and Trade Marketing
- Course 7: Digital Marketing and Communication
- Course 8: Augmented Marketing and CRM
- Course 9: Marketing-to-Performance
Schedule and location
The programme starts on March, 15 2024 and lasts 11 months. Lessons take place Fridays from 3.00 p.m. to 8.00 p.m. and Saturdays from 10.00 a.m. to 6.00 p.m. at Luiss Business School Campus, Villa Blanc, Via Nomentana 216, 00162, Rome, Italy
Luiss Business School lessons will be held at the locations indicated in the course programmes. If legal restrictions prevent on-campus lessons, the School reserves the right to modify course delivery methods.
