Learning LABs

Labs build managerial and relationship skills.


This lab aims to create an entrepreneurial framework and to allow students put to practice what they have learnt during the in class lessons. Students will learn basic mechanisms that allow the creation of a new business through a business plan. The lab will provide students with useful instruments to define a business idea, create a business plan, draft a marketing and fundraising campaign, and to define the organizational structure.


Fuel your competitive spirit to create an outstanding project and be in the running to receive the prized Marco Sonnino MBA AdVenture Award, presented to the team with the best AdVenture project on Graduation Day.


Through the Soft Skills Lab, students develop competencies and skills to face business challenges.  The Lab helps students explore how to engage effectively in organizations and to discover their limits and capabilities. Key skills learned include teamwork and team-building, effective communication skills, negotiation skills and leadership.


The objective of this Lab is to sensitize students to current global issues. Students will have to analyze business cases and present creative and innovative solutions that take into account social, economic and environmental impact.
In class lesson:  The first phase of ERS Lab teaches the fundamental concepts of ethics as a tool to approach the world of business with a sustainable mentality.
Lab: Students, in this phase, will analyze case studies that will allow them to understand the logic and the dynamics of an ethical and sustainable business. Students will come up with ideas/solutions that will better and decrease the impact on a social/environmental and economic scale.


The lab aims to provide the vocabulary and basic knowledge of the Project Management field in order to effectively contribute to various aspects of the planning and execution of a project. Furthermore, the Lab highlights the critical success factors of a project. The lab gives students basic knowledge of Project Management concepts, highlighting the fundamental differences between a project and a programme. Students will study the five group processes for the management of a project.


This Lab allows students to develop and acquire new skills using creativity. The objective is to help participants to create a work environment that values individuals by increasing personal motivation and favouring integration with other group components in order to obtain better results. Students will be divided in groups and will be guided through five sensory paths. Each group represents a creative team of a startup that is in competition with the others, and that has to use the five senses as 1) a creative tool to develop its products and 2) as an external communication instrument to increase its company visibility.

Digital Transformation Lab

Students learn the analysis, integration and presentation of business facts. The purpose of business intelligence is to enable better business decisions, to provide historical, current, and predictive analyses of business operations. The lab is committed to let students deliver and merge solutions promptly to Market Business related issues.

Big Data Lab

The students work on specific data sets to address a business issues and identify its key aspects and possible solutions. The full data discovery cycle is covered from data ingestion to data wrangling to data visualizations.

Digital Skills Lab

The Digital Skills Lab aims to increase the students’ comprehension of the organizational impact that the digital era has on businesses. The lab provides the necessary instruments to evaluate and identify digital processes, and it prepares students to have an active role in managing the new digital challenges. The Digital Skills Lab gives students the opportunity to acquire basic digital concepts by making a comparison between digitalization, digital transformation, digital ecosystems, areas and digital organizational functions. Furthermore, the Lab