During the week of March 6th, a diverse group of Purdue University MBA/MS students from the Krannert School of Management visited the campus of LUISS Business School in Rome. The Purdue group undertook four morning lectures that focused on the essentials of Strategies in Italian Entrepreneurship. Among the specific topics the Purdue MBA students covered were Modeling & Value Innovation in Italy (by Prof. Rullani); Doing Business in Italy (by Prof. Zattoni); Micro/Macro EU Policy (by Prof. Maratin); and Entrepreneurship, Family Business & Districts in Italy (by Prof. Maiolini). For many students, it was their first visit to Italy. The Purdue students valued the courses and information shared with them, and left with an appreciation of and a better understanding of the role of family in small Italian businesses, the four F’s of the Italian economy, Italian business relationships, the Latin Capitalism Model and the theory of value innovation specific to Italy.
In addition to the lectures, students whole-heartedly immersed themselves in the local culture and participated in organized tours of the Colosseum, the Vatican Museum and Sistine Chapel, a walking tour of historical Rome, and a company visit to the Principe Pallavicini Winery. Needless to say, the Purdue students enjoyed their week in Rome, with many students planning post-graduation trips back to enjoy the friendly people, vast history of Rome and most importantly enjoying the endless varieties of gelato. “A big thank you! and Boiler Up! to our hosts at LUISS Business School, you made our international experience even more memorable!”