Soft skills, field experience, attention to the territory and human capital are some of the key elements of the Corporate Advisory Board (CAB) of the Master in Tourism Management.
LUISS Business School began this process through the involvement of institutions, large corporations, and other stakeholders in the tourism industry to discuss the training programs and rendering them more effective.
During the meeting, the debate produced new ideas and new expectations with specific regard to challenges, needs and opportunities in the tourism sector:
- the need to strengthen soft skills and behavioral attitudes, through lab experience;
- customer focus, in order to assure a unique touristic experience in line with needs and expectations;
- the importance of enhancing the territory, the culture, the experience;
- attention to human capital and operations, where there is direct interaction with employees and customers.
The role of CAB aims to establish a strong link between training and the work market. The step forward will be a close co-operation among companies, institutions and other stakeholders, and the Master’s Director, in order to launch experiential seminars aimed to strengthen the technical skills and to allow students to work on their Field Project.
Prof. Matteo Caroli, the Master’s Director, with the aim of strengthening the cooperation with corporate partners, announced the launch of a specific Competence Centre in Tourism Industry, in order to focus on applied research for the touristic companies.
