Objectives

The summer school in Made in Italy in Luxury Industries is a one-week programme that provides an overview of the Luxury industries focusing on some relevant topics for the sectors: markets, distribution and most pertinent business areas. Students will attend lectures and be challenged with a real business case based on the market analysis of luxury goods. The programme is open to both graduate and master degree students who want to get in touch with the Luxury Industries for the first time and who can later decide to improve their knowledge by attending one of the majors of the Master in International Management.

After the end of the course, participants will be able to:

• Understand the key characteristics of the luxury industries in terms of managerial practices;
• Describe and analyze the key features of a luxury brand and get a sense of the prerequisites to be able to build one over time;
• Analyze the luxury market through a business case  made to develop and formulate a strategy based on the market characteristics and opportunities.

Target Audience

The Summer School is open to recent graduates — or those graduating soon — with a Bachelor or Master Degree in any discipline who want to explore the fashion and luxury business industry for the first time.

Curriculum

The summer school in Made in Italy in Luxury Industries introduces to key strategic and managerial topics in Luxury industries. The programme is specifically designed to provide participants with a clear overview of these industries along with its current challenges. It is integrated in a set of complementary short modules with the right mix of theory and practice and company visits in order to actively engage participants.

Day 1

Luxury Industries Introduction
Company and programme presentation: Business case

Day 2

Luxury Key Players & Markets
Business case analysis
Focus on Hospitality and Jewelry
Company visit

Day 3

Focus on Watch and Fashion
Group work & Individual follow-up
Company visit

Day 4

Omni Channel Strategies in Luxury industries
Group work & Individual follow-up
Cultural visit

Day 5

Group work
Group presentation

Attandance

From July 10 to July 14, full time from 9:30 a.m. to 5.30 p.m. For further information about the calendar please contact us at master@luissbusinessschool.it

Tuition and Funding

Tuition 

The tuition fee for the Summer School is € 1.000. Tuition includes materials and access to all Luiss Business School facilities.

For participants enrolling in the International Management – Major in Luxury Management  or Major Fashion Management a.y. 2023-2024, the cost of the week, will be deducted from the cost of the Master programme.

How to apply

In order to apply, candidates need to send a copy of their CV and ID document (or passport) along with the completed Enrolment Form eliminare collegamento via e-mail to master@luissbusinessschool.it

ECTS and Certificate of Participation

The Summer School Luxury and fashion industry: business models and new trends provides students with 4 ECTS – European Credit Transfer and Accumulation System.

At the end of the programme a certificate of participation will be issued to those who have attended at least 80% of the didactic activities included in the programme.