Objectives 

The International Week in Italian Excellence Abroad: Export Management Strategies for the Gulf Market equips participants with strategic insights and practical tools for entering and thriving in Gulf markets. Through in-depth market assessment, tailored entry strategies, and hands-on B2B interactions, participants will develop the skills needed to navigate the region’s economic landscape, optimize export planning, and build successful partnerships in key sectors such as Made in Italy industries. By attending this program, students will: 

• Analyze Gulf market dynamics and assess the potential for Italian products across different sectors. 

• Develop and adapt business models and market entry strategies suited to the Gulf region’s economic and regulatory environment. 

• Engage with local institutions and industry experts, gaining practical insights and establishing connections to support their business growth in the Gulf market. 

Target Audience 

The program is intended for graduates (or soon to be graduates), from all disciplines, interested in exploring AI topics through case studies, company visits, and interactions with industry leaders. 

Curriculum 

The International Week is designed to seamlessly intertwine frontal lessons, guest lectures, company and cultural visits, and interactive activities, offering participants an exciting and immersive learning experience. 

The key topics will be: 

• Market entry strategy and company business modeling 

• Export business planning and local offering 

• Risk assessment and export business plan 

• Day-to-day business development 

• Exporting “Made in Italy” – the three fs (food & beverage, fashion, furniture) 

Attendance 

From March 24 to March 29, full time from 9:30 a.m. to 5.30 p.m. For further information about the calendar please contact us at master@luissbusinessschool.it 

Tuition and Funding 

For Luiss Business School and Luiss Guido Carli students 

Tuition Fee: €450 
Tuition includes course materials and access to Luiss Business School facilities. 

For all other students 

Tuition Fee: €1000 

Tuition includes course materials and access to Luiss Business School facilities. 

The tuition fee is payable online. 

How to apply 

Fill in the Application Form (attivare link al CRM) to enroll in the International Week. The following documents will be requested:  

• copy of degree certificate or self declaration 

• curriculum vitae 

• copy of passport or ID document 

ECTS and Certificate of Participation 

Participants will earn 5 ECTS (European Credit Transfer and Accumulation System) upon completing the International Week. A Certificate of Participation will be issued to those attending at least 80% of the program’s activities.