Objectives

The International Week in Mastering the Luxury Industry in Dubai: Trends and Opportunities provides an overview of the Luxury industries focusing on some relevant topics for the sectors: markets, distribution, and luxury brand management. Students will attend lectures held by top industry professionals and visit relevant venues and companies operating in the field. 

By attending this program, students will:

• Understand the key characteristics of the luxury industries in terms of managerial practices
• Describe and analyze the key features of a luxury brand in Dubai
• Analyze the luxury market in Dubai through a business case made to develop and formulate a strategy based on the market characteristics and opportunities.

Target Audience

The program is intended for graduates (or soon to be graduates), from all disciplines, interested in exploring AI topics through case studies, company visits, and interactions with industry leaders.

Curriculum

The International Week is designed to seamlessly intertwine frontal lessons, guest lectures, company and cultural visits, and interactive activities, offering participants an exciting and immersive learning experience.

The key topics will be:

• Dubai and GCC Overview: History, key players, cultural elements, and market trends
• Luxury Brand Management and Experiences: Insights into luxury brand strategies from industry leaders
• Business Models in the Luxury Sector
• Cultural and Experiential Learning

Attendance

From March 9 to March 14, full time from 9:30 a.m. to 5.30 p.m. For further information about the calendar please contact us at master@luissbusinessschool.it

Tuition and Funding

For Luiss Business School and Luiss Guido Carli students

Tuition Fee: €900
Tuition includes course materials and access to Luiss Business School facilities.

For all other students

Tuition Fee: €1100

Tuition includes course materials and access to Luiss Business School facilities.

The tuition fee is payable online.

How to apply

Fill in the Application Form (attivare link al CRM) to enroll in the International Week. The following documents will be requested: 

• copy of degree certificate or self declaration
• curriculum vitae
• copy of passport or ID document

ECTS and Certificate of Participation

Participants will earn 5 ECTS (European Credit Transfer and Accumulation System) upon completing the International Week. A Certificate of Participation will be issued to those attending at least 80% of the program’s activities.