Objectives of the Major in Business Transformation

The digital ecosystem impacts every business: the transformation affects organisational structures, brand positioning, customer experience, marketing and communication strategies, as well as the integration of back-end processes.

IT providers and agencies are devoting substantial resources to support businesses to carry out impactful digital initiatives and succeed in their digital transformation process.

This Programme develops digital capabilities, managerial skills and leadership techniques required to succeed in firms operating in the digital ecosystem or in businesses undergoing a digital transformation process.

The Major in Business Transformation aims to prepare professional capable of:

  • adapting corporate strategies through the implementation of integratedservices and products
  • adding value in companies, contributing to the development of innovative ideas
  • building T-shaped capabilities, providing the business foundation to leverage digital expertise and become industry leaders
  • creating and protecting a company’s web reputation, adopting new digital communication channels
  • extract, interpreting and protecting information coming from complex data analysis
  • reinventing the customer experience, exploiting new digital channels and techniques useful for the whole organisation
  • reengineering operational processes, gaining a wide understanding of the potential changes in firm practices to adapt to new digital technologies
  • understanding the protection methods expected by cyber law.

Diploma and ECTS

The Master in Management and Technology – Major in Business Transformation is a one-year Master of Science equivalent to “Master Universitario di I livello” in accordance with the Italian university system. It provides students with at least 60 ECTS – European Credit Transfer and Accumulation System. At the end of the Programme, the Master’s Diploma “Master Universitario di I livello” will be conferred to participants who have passed exams or others assessment tests envisaged in the study program.

Target audience of the Major in Business Transformation

The Major in Business Transformation is aimed at recent graduates — or those graduating soon — interested in developing competencies in the industry.

Career prospects

The programme puts students on career paths in a wide range of organisations in the industry, in positions such as:

  • Digital Communication Manager
  • Digital Insights Analyst
  • Digital Officer
  • Digital Strategist
  • Customer Relationship Manager
  • CX and UX Consultant
  • IT Consultant
  • Strategic Consultant

Direction and Coordination

Scientific Director

Federica Brunetta, Assistant Professor of Corporate Strategy and Technology and of Innovation Management, Luiss Business School

Scientific Coordinators

Maximo Ibarra, Chief Executive Officer, Sky Italia
Tatjana Schneidmüller, Assistant Professor of Strategy, Luiss Business School

Scientific Committee

Mario Derba, Vice President, Citrix Area, Western & Southern Europe
Rosella Lehnus, Director, Disruptive Merger and Acquisitions, Deloitte
Alberto Mattiacci, Full Professor of Marketing, Sapienza Università di Roma
Luca Pirolo, Professor of Management and Head of Master’s Programmes, Luiss Business School
Andrea Prencipe, Rector, Luiss Guido Carli University
Leonardo Quattrocchi, Adjunct Professor, Luiss Business School
Pietro De Giovanni, Professor of Management, Luiss Guido Carli University
Fabrizio Virtuani, Adjunct professor, Luiss Business School