The most motivated students enrolled in Master in Fashion & Luxury Management will have a possibility to attend a semester abroad at:
em lyon business school, Shanghai – China
Period: April – end of June
Courses available:
- Asian Business Environment
- Luxury Brand Management
- Luxury Retail & Service Operations
- Luxury Consumer Behaviour
In addition, Luiss Business School students will have the opportunity to participate in the In-Company Consulting Project (ICP).
Each ICP will gather students from different nationalities who will work on a real-life business case for a company involved in the luxury industry.
The In-Company projects focus on different luxury-related topics including supporting the development of the market strategy of companies in Asia, building qualitative market research on Chinese consumers, helping companies with their strategic plans for expansion, and other research-based projects.
These projects focus on different topics such as analyzing Chinese consumption habits in both the beauty industry and the wine & spirit industry, identifying growth opportunities for brands entering the Chinese market, understanding how to increase store conversion rate, and working on different market entrance strategies.
The exchange semester is a part of the MSc in Luxury Management and Marketing programme of emlyon business school.
The call will be announced in class. For more information please contact the international office.
This opportunity makes part of the exchange programme, thus students are waived from tuition fees at hosting institution. Nevertheless, students have to pay for the costs of travel, living, insurance, visa and extra fees for teaching materials. General list of the Luiss Business School exchange partner universities may be found on the following page.
