Master in Digital Transformation for Corporate and Business Strategy
Major in Digital Innovation Management

The digital ecosystem impacts every business: the transformation affects organisational structures, brand positioning, customer experience, marketing and communication strategies, as well as the integration of back-end processes.

IT providers and agencies are devoting substantial resources to support businesses to carry out impactful digital initiatives and succeed in their digital transformation process.

This Programme develops digital capabilities, managerial skills and leadership techniques required to succeed in firms operating in the digital ecosystem or in businesses undergoing a digital transformation process.

The Master in Digital Transformation for Corporate and Business Strategy aims to prepare professionals capable of:

• adapting corporate strategies through the implementation of integrated services and products
• adding value to companies, contributing to the development of innovative ideas
• building T-shaped capabilities, providing the business foundation to leverage digital expertise and become industry leaders
• creating and protecting a company’s web reputation, adopting new digital communication channels
• extract, interpret and protect information coming from complex data analysis
• reinventing the customer experience, exploiting new digital channels and techniques useful for the whole organisation
• reengineering operational processes, gaining a wide understanding of the potential changes in firm practices to adapt to new digital technologies
• understanding the protection methods expected by cyber law.

Diploma and ECTS

The Master in Digital Transformation for Corporate and Business Strategy is a one-year Master of Science equivalent to “Master Universitario di I livello” in accordance with the Italian university system. It provides students with at least 65 ECTS – European Credit Transfer and Accumulation System. At the end of the Programme, the Master’s Diploma “Master Universitario di I livello” will be conferred to participants who have passed exams or others assessment tests envisaged in the study program.

Target audience of the Major in Digital Innovation Management

The Major in Digital Innovation Management aimed at recent graduates — or those graduating soon — with a Bachelor’s or Master’s Degree in Economics, Statistics, Engineering, Information Systems, Mathematics or related fields.

Career prospects

The programme puts students on career paths in a wide range of organisations in the industry, in positions such as:

• Digital Marketing Manager
• Data Analytics Manager
• Innovation Manager
• Digital Transformation Manager
• Project Manager
• Business Transformation Manager
• AI Manager
• Strategic Consultant
• IT Tech Strategic Consultant
• Customer Experience Manager
• Business Development Manager
• HR experience manager
• Digital Reputation Manager
• Digital Sales Manager
• ESG Manager
• Technology Partnerships Manager
• Product Development Manager

Direction and Coordination

Scientific Director of the Master

Christian Lechner, Full Professor Luiss University

Scientific Director of the major in Digital Innovation

Maximo Ibarra, CEO Engineering Ingegneria Informatica S.p.A.

Scientific Committee

Raffaele Oriani, Dean Luiss Business School
Maximo Ibarra, CEO Engineering Ingegneria Informatica S.p.A.
Giuseppe Italiano, Full Professor Luiss University
Christian Lechner, Full Professor Luiss University
Enzo Peruffo, Associate Dean for Education Luiss Business School
Luca Pirolo, Head of the Specialized Masters’ Area Luiss Business School
Fabrizio Virtuani, Chief Innovation Technology and Information Officer Gruppo Tea