Overview
This experiential Summer School introduces participants to the media and entertainment
industries and the key business challenges and opportunities shaping these sectors.
Participants develop a structured understanding of how media and entertainment
organizations create, deliver and capture value, and how technological change, evolving
consumer behaviour and new forms of content creation are transforming established business
models. Through real-world cases, interactive sessions, guest speakers and company visits, the
programme explores how creative vision, innovation and strategic thinking are translated into
viable business models, offering participants an engaging mix of theory and practice.
The programme is well suited to recent graduates who wish to gain a deeper understanding
of the dynamics and evolving business models of the media and entertainment industries. The
teaching methodology combines interactive lectures, guest speaker sessions, real-world cases
and company visits, providing participants with direct exposure to both academic perspectives
and industry practice.
The programme is designed to encourage students to explore key aspects of the relevant
industry in greater depth, through an experiential learning approach that combines classroom
lectures with guest speaker sessions and company visits.
Upon completion of the Summer School, participants will be able to:
- Provide a general overview of the media and entertainment industries and their main
segments - Explain how media and entertainment organizations create, deliver and capture value
through different business models - Recognise how technological change, evolving consumer behaviour and innovation are
transforming established business models - Apply introductory strategic and business model thinking to real-world cases and company
visits
Target audience
The programme is aimed at recent graduates – or those graduation soon who wish to gain a
deeper understanding of the dynamics of the Media & Entertainment industries. The teaching
methodology combines classroom lectures, guest speaker sessions, and company visits.
Contents
- Lab: Future scenarios for media and entertainment
- Case Study: Designing fan experience for live festivals
- Lecture: Platform business models for digital media and entertainment
- Case Study: Creation and global roll-out of TV show The Voice
- Lecture: Entertainment marketing and distribution strategies
Attendance
Full time from 9:30 a.m. to 5.30 p.m. For further information about the calendar please contact
us at master@luissbusinessschool.it.
Diploma and ECTS
The Summer School Media & Entertainment business models provides students with 4
ECTS – European Credit Transfer and Accumulation System.
At the end of the programme a certificate of participation will be issued to those who have
attended at least 80% of the didactic activities included in the programme.
