B&B Hotels Italia
B&B Hotels Italia, catena internazionale in forte crescita, con quasi 600 strutture nel mondo in 14 Paesi, di cui 50 in Italia, specializzata nel settore Smart Hotels, crea un nuovo modo di pensare l’ospitalità: sicuro, innovativo, flessibile, tecnologico, intelligente, libero e conveniente.
Offre il migliore rapporto qualità prezzo su hotelbb.com, con cura ed efficienza, nelle più grandi città e vicino alle grandi vie di comunicazione, ma anche in città secondarie per la massima praticità e comodità.
Customer centric, experience driven, digitalizzazione, inclusione, qualità ed eccellenza sono i valori cardine di B&B Hotels, in linea con la filosofia “Only for Everyone”.
Luiss Business School e B&B Hotels Italia hanno siglato un accordo per l’anno accademico 2021/2022 per il Major in Tourism Management del Master in Fashion, Luxury and Tourism Management.
Objectives of the Major in Tourism Management
Following the rapid evolution of the job market and the growing request for profiles with a versatile understanding of the fashion, luxury and tourism industries, Luiss Business School has launched the Master’s Degree Programme in Fashion, Luxury & Tourism Management. The programme offers a modern approach to the field to establish a solid foundation for a successful career.
The programme balances managerial courses with more strategic and creative lectures. The management courses give candidates the knowledge they need to lead companies operating in these industries while the strategic and creative lectures give students a deep understanding of the field’s underlying dynamics.
The Master’s Programme is divided into the following majors:
- Fashion Management (English, Rome)
- Luxury Management (English, Rome)
- Tourism Management (English, Rome)
- Tourism Management (Italian, Belluno)
- Fashion and Luxury Business (English, Milan and Amsterdam)
The programme allows students to receive a general managerial education paired with the specialised paths of each major. All majors start with the foundations and core concepts of Management, Economics, Marketing, and Branding with a special focus on the Italian market.
Tourism Management is a Major of the Luiss Master in Fashion, Luxury & Tourism Management.
The tourism industry is expected to continue growing for the next two decades. This will inevitably lead to changes within the industry, more intense competition, and new forms of cooperation among public and private actors, as well as small companies and large international groups.
The quality of human resources will be even more important for a company’s success. It will require a variety of skills to take advantage of all the opportunities offered by new technologies, to build networks among different actors and assets, and to create complex products. The Major in Tourism Management gives students the tools to stand out in the sector.
Diploma and ECTS
The Master in Fashion, Luxury & Tourism Management – Major in Tourism Management is a one-year Master of Science equivalent to “Master Universitario di I livello” in accordance with the Italian university system. It provides students with at least 60 ECTS – European Credit Transfer and Accumulation System. At the end of the Programme, the Master’s Diploma “Master Universitario di I livello” will be conferred to participants who have passed exams or others assessment tests envisaged in the study program.
Target audience of the Major in Tourism Management
The Major in Tourism Management is aimed at recent graduates — or those graduating soon — who are interested in developing competencies required in the tourism industry.
The programme puts students on career paths in a wide range of organisations in positions such as:
- Destination Manager
- Hotel Manager
- Sustainable Tourism Developer
- Tour Operator Manager
- Tourism Entrepreneur
- Tourist Experience Manager
- Tourist Web Marketing Manager
- Tourist Services Manager
Direction and Coordination
Matteo Giuliano Caroli, Full Professor of International Business, Luiss Guido Carli University
Antonio Barreca, General Manager, Federturismo Confindustria
Nicola Bellini, Director, La Rochelle Tourism Management Institute, Groupe Sup de Co la Rochelle
Paolo Boccardelli, Dean, Luiss Business School
Luca Pirolo, Head of Master’s Programmes, Luiss Business School