Maximo Ibarra is a lecturer in Marketing and Digital Marketing at the Guido Carli Luiss University & Business School in Rome.   

Since 2021, he has been the CEO of Engineering. Previously, he held the role of Chief Executive Officer at WindTre, KPN, and Sky.  

He graduated in Italy and began his career at TIM in 1994. Over the next ten years, he held leadership positions at Omnitel Vodafone (Product Manager, Marketing Manager and Marketing Director), DHL (Chief Operating Officer), Benetton Group (Global VP of Marketing & Communication), and FIAT Auto (Vice President of Strategy & Business Development for the Services Business Unit).  

In 2004, he became Marketing Director in the mobile telecommunications sector at Wind, where he was later appointed CEO and General Manager in 2012.  

In 2021, he chaired the B20 Task Force, one of the most influential engagement groups established by the G20.  

In 2024, he joined the Advisory Board of B7 Italy 2024, “Leading the Transitions Together,” the business engagement group set up ahead of the G7.  

He is a member of the Board of Directors of Mediobanca and the Advisory Board of WPP/The European House – Ambrosetti.