Authors: Prem Sagar Menghwar, Fabian Homberg, Evangelos Syrigos
Abstract:All the well-known celebrities were rushing to the Asim Jofa office, they were seen stitching the suit as a message to skilled labour that they can also manufacture a product that is in high demand. The real story was not an invention but manufacturing a product that can be re-used and available for free for health workers. Asim Jofa and the team were convinced that this is the best time to do the philanthropic work. Hence, they jumped into it without assessing challenges, dilemmas and barriers a designer company could face when it takes part in the production of a product used in the health sector. The CEO of the company announced on social media that they plan to manufacture personal protective equipment — putting all the credibility of the company at stake if things go the other way around.
