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LEONARDO’s IP Evolution – From a “sword and shield” posture to a mature IP rights management approach for coping with the new competitive landscape in the Aerospace & Defence industry
LEONARDO’s IP Evolution – From a “sword and shield” posture to a mature IP rights management approach for coping with the new competitive landscape in the Aerospace & Defence industry
lbs
LEONARDO’s IP Evolution
From a “sword and shield” posture
to a mature IP rights management approach for coping
with the new competitive landscape
in the Aerospace & Defence industry

Authors: Maria Isabella Leone, Francesco Rogo

                                                                                                                                                                                                                                                                

                                                                                                                                            

Abstract:

In recent years the Aerospace & Defence (A&D) industries have undergone significant technological, organizational and institutional changes that have profoundly altered their organizational architectures. These changes have introduced a new division of labour, bringing new opportunities for interaction and collaboration and leading to the creation of new valuable assets. In this context, the issue of protecting and exploiting innovation output has become central in the strategic agenda of the C-level board. Building and designing renew capabilities and governance for the shift from traditional policies and procedures to new models and practices is the real challenge to be met. This was the conviction of Alessandro Profumo, CEO, and Roberto Cingolani, CT&IO, of the Leonardo company when they resolved to make the IP evolution of the company a reality. 1. Sole 24 Ore e Luiss Business School, SustainEconomy.24 – La svolta dell’industria, Roma, 29 ottobre 2020, last retrieved in November 2020 and available here.

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