21 May 2021 - 2:00 pm - 6:00 pm
On May 21 from 2pm to 6pm CEST, we invite you to join an online Open Lesson of the Part-time MBA Milan, a 16-month master in weekend formula starting in November 2021 open to managers, entrepreneurs, startuppers and professionals with special attention dedicated to digital innovation.
Particularly, you will participate to a lesson together with the MBA students in Marketing Management, held by Marco Francesco Mazzù, Professor of Practice of Marketing at Luiss Guido Carli.
How can you build a strong Brand Equity? How is value for own company created? These are some of the questions that will be addressed during the lesson. Through a series of real cases, the main functions of the brand will be illustrated and linked to the fundamentals of marketing strategy, up to the creation of a Power Brand.
The lesson will be available online after registration.