Alberto Mattiacci, PhD and degree cum laude in Economics and Commerce, combines academic activity (he is Full Professor of Economics and Business Management at Sapienza) with that of social researcher (chairs the Eurispes Scientific Committee) and those of business speaker, executive trainer , strategic consultant (Mattiacci & Partners Srl) and institutional consultant (at DG Agri EU Commission). Director of EUR SpA, and of the Cueim, D’Addario and Sustainability and Value Foundations. He runs a weekly economic column (EconomicaMente su Leggo) and a monthly one (Marketing for Harvard Business Review Italia). He was Secretary General and President of the Italian Marketing Society, one of the founders of SIMA. He has published over 200 scientific, educational and informative works on market, consumption and change issues.