Graduated in Economics and Business – Marketing with honors, and holds a PhD in Marketing – Consumer Neuroscience from the Erasmus University in Rotterdam. He is a senior research fellow at X.ITE, an interdisciplinary Research Center on Behavior and Technology at Luiss University in Rome, where he teaches courses in consumer neuroscience, services marketing, marketing plan and markstrat simulation. Using neuromarketing research methods, he seeks to better understand the influence of social context on neurophysiological and cognitive processes that are used in measuring and predicting advertising effectiveness. His work has been published in Journal of Marketing Research, Journal of Advertising and Frontiers in Human Neuroscience.