Born and raised in Rome, Lucia is a passionate and experienced marketing and communications professional with over 25 years of expertise in the telecommunications and luxury industries. She has a proven track record of successful multi-modal branding activities and dynamic project management, having held international leadership roles throughout her career.

Lucia’s extensive experience encompasses Brand Image, Communication, Events, Marketing, and Customer Relationship Management.

From 1995 to 2001, Lucia was employed by two telecommunications companies, TIM and BLU (a mobile telephony start-up), where she was instrumental in the conception and development of CRM strategies and customer loyalty initiatives, both online and offline.

In 2001, Lucia transitioned to the luxury sector by joining Bulgari. Initially hired to establish the Customer Relationship Management (CRM) department, she progressively expanded her responsibilities through various roles in Marketing, Events, and Branding. From 2014 to 2022, she served as Global Brand Curator Senior Director, where she led numerous branding-focused projects, cultural initiatives, exhibitions, book publishing endeavours, sponsorships, and patronage in the arts.

In 2022, she relocated to Dubai, where she currently serves as a curator and marketing and communication consultant for luxury brands, focusing on developing art and cultural projects that bridge Italy and the Middle East.