“Big enough to win, small enough to act quickly and decisively”: this is the mission of a company that has marked Italian history and that now wants to mark the global one; this is the self-awareness of a successful industry that humbly recognizes the importance to make always better and faster; this is the example of an entrepreneurial culture that Luca Garavoglia, Chairman of the Campari Group, showed to the MBA classroom in July 13^th,2015.

The presentation touched two very important topics for our students, entrepreneurship and internationality , defined as key factors for success.
The first topic refers as “Everyone can become a CEO” approach, as mentioned by Mr. Garavoglia, or rather the aptitude to predict and make things happen, to be proactive, the ability to establish an objective and the determination to reach it, the ability to choose collaborators and to know how to appreciate people.

The second topic refers to the way to make that approach into practice, which is being open-minded, both in new ideas and multiculturalism. Nowadays, it is impossible to think locally and individually if you want to “conquer” the economic world market.

According to the Career Service, which tends to instill the value of being entrepreneurs of themselves, the meeting with Mr. Garavoglia was extremely interesting. The students were able to see the positive return that can create entrepreneurship and internationality. They had an example of an industrial reality born locally and that today is ranking among the major players in the global beverage sector; it began as a single-brand company that now boasts a portfolio of more than 50 brands and a presence in 190 countries with leading positions in Europe and America. These results are thanks to the approach and people.

“People are the main factor for success” (Luca Garavoglia)