On June 16, 2015, the Executive MBA students will meet Enrico Bracalente, sole Administrator of B.A.G. S.p.A., the group that holds the brand NeroGiardini. Enrico Bracalente has created, over the years, a well-structured business model definitely more inspired by consumer goods industry rather than fashion and footwear world. After a few years, the brand registers a record growth rate, becoming a leading company in the already crowded footwear and accessory industry, thanks to his forward-looking commercial strategy centred on exalting the Made in Italy quality of its products. An important meeting to understand how the Made-in-Italy is a wide opportunity to reach success.