Digital Management: transforming business and public administration

Rome, 11 June 2015
LUISS Business School – Sala delle Colonne – Viale Pola 12, Rome (Italy)

A new appointment was held on June 11th to talk about “Digital capability and the job market project. Digital Management: transforming business and public administration”, a conference organised by the LUISS BS Competence Centre & Lab Public Administration, Healthcare and Non-profit.

The conference focused on the job market and the strategic skills necessary to rule the digitalisation of organisational processes in healthcare, justice, public administration and firms. The experts brought together by LUISS Business School answered the following questions:

• What are the effects of digital technology in new professions, both in the public and private sector?
• Which skills and expertise does the job market require of a digital manager?

The speakers, moderated by Pierfrancesco Pensosi, Rai journalist, included: Luigi Gubitosi, RAI General Director; Domenico Casalino, CEO CONSIP; Cristiano Cannarsa, CEO SOGEI; Donato Iacovone, EY Mediterranean Managing Partner; Massimo Egidi, Rector of LUISS Guido Carli; Giovanni Lo Storto, General Manager of LUISS Guido Carli University; Franco Fontana, Project Manager LUISS Digital Agenda; Maria Pia Giovannini from AGID.

The discussion highlighted the need to improve the supply of digital goods and services and to facilitate access to them within companies and PA’s, but also to promote initiatives aimed to increase the digital competence levels of companies, public administration, universities and consumers in order to promote an informed digital culture.

According to Franco Fontana, Professor of Economics and Management, companies are increasingly called on to integrate traditional expertise with industrial technologies of telecommunications and Internet. The company structure cannot be separated from the study, setting-up, and running of networks, today representing the primary organisational innovation.

Donato Iacovone from EY spoke about the Single Digital Market and presented data to show that a fully functioning single digital market could bring the European economy 415 billion euro per year and could create hundreds of thousands of new jobs. The digital reality represents an opportunity to cut up to 20% of company costs, and digital jobs will be a growing and increasingly important source for employment in the coming years.

Luigi Gubitosi, while answering the question “What is the role of RAI in the digital age?” presented RAI’s project “#NonèMaiTroppoTardi 2.0“, an IT literacy campaign with the aim of educating the use of new media.

During the meeting also initiatives launched by LUISS University for the development of strategic skills on digital innovation in Italy were presented: research projects on ICT and Big Data, Master’s degrees and specialisations in Management within the Digital Master Degree in Economics and Management, an innovative path for acquiring advanced management and business organisation methods and running the digitalisation of organisational processes in healthcare, justice, public administration and companies.