smart – Continuous conceptual innovation with “limited” product innovation. The strategic role of communication to reinforce brand equity – Teaching Notes | Luiss Business School - School of Management

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smart – Continuous conceptual innovation with “limited” product innovation. The strategic role of communication to reinforce brand equity – Teaching Notes

smart – Continuous conceptual innovation with “limited” product innovation. The strategic role of communication to reinforce brand equity – Teaching Notes

smart – Continuous conceptual innovation with “limited” product innovation. The strategic role of communication to reinforce brand equity – Teaching Notes

smart – Continuous conceptual innovation with “limited” product innovation. The strategic role of communication to reinforce brand equity – Teaching Notes

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Villa Blanc, Via Nomentana, 216 - 00162 Rome

Rome, Italy

Phone: +39 06852251

Email: info@luissbusinessschool.it

Villa Blanc, Via Nomentana, 216 - 00162 Rome

Rome, Italy

Phone: +39 06852251

Email: info@luissbusinessschool.it

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