30 October 2025
Authors: Maria Giovanna Devetag, Giovanni Zazzerini, Walter Ingrassia Abstract: The case presents the structural features of the audiovisual industry and of the creative industry more generally, the peculiarities of cultural and creative products (infinite differentiation, experience goods, etc.), the factors that guide consumers’ choices (peer effects, status signaling, etc.), the current market trends characterized by progressive convergence among different sectors (cinema, TV, streaming platforms, etc.) and the marketing of a TV Series. Download Case Study Request Teaching Notes
Authors: Maria Giovanna Devetag, Giovanni Zazzerin, Francesco Graziano Abstract: This case explores WINDTRE’s strategic shi from a traditional telecom service provider to a diversified multiservice company, incorporating insurance and energy services into its portfolio. The diversification strategy capitalizes on WINDTRE’s robust customer base, technological infrastructure, and market insights, enabling the company to meet broader consumer needs while enhancing value creation. By leveraging cross-selling opportunities, WINDTRE not only increases customer retention but also taps into new revenue streams, mitigating risks associated with a single-industry dependency. This transition highlights the advantages of diversification, including enhanced brand equity, competitive differentiation, and resilience in a dynamic market environment. WINDTRE’s approach exemplifies how telecom operators can successfully evolve into integrated service providers, aligning with consumer demand for convenience and comprehensive solutions. Download Case Study Request Teaching Notes
27 October 2025
Maria Giovanna DevetagLuiss UniversityGiovanni ZazzeriniLuiss Business School Walter IngrassiaRai Fiction Download Case Study Request Teaching Notes
03 December 2021
Luiss Business School, in collaboration with the association P&G Alumni Italia, invites you to join on December 16 at 6 pm CET the webinar during which Prof. Marco Francesco Mazzù, Scientific Director of the Executive Master in Marketing – Major in Marketing Management, meets, today senior manager in the Marketing field. The topic of the webinar The digital event represents an opportunity for discussion and understanding common perceptions on how education directly affects the path of career progress and success. In particular, the features and benefits of the next edition of the Major in Marketing Management, starting on 21 January 2022, will be presented. Speakers Marco Francesco Mazzù - Scientific Director Executive Master in Marketing Management, Luiss Business SchoolMarzia Mastrogiacomo - Member, P&G Alumni & former Senior Vice President Business Unit Lotteries, IGT LotteryChiara Occulti - Vice President, P&G Alumni & former Chief Marketing Officer, Luxottica All participants can directly interact with the speakers in a Q&A session. Luiss Business School Staff will also be connected for any further details about the Master, the admission process, the scholarships and much more. REGISTER 12/3/2021
