30 October 2025
Authors: Agne Nainyte, Gabriel Mayrink Abstract: Benelux Baltics in Business (BBinB) is a non-profit networking organization founded by four Lithuanian professionals residing in both Lithuania and the Netherlands. Established in 2020, BBinB aims to connect entrepreneurs and business professionals from the Baltic and Benelux regions to facilitate international business growth and networking opportunities. The organization’s flagship event, an annual conference in Amsterdam, has become a pivotal platform for fostering connections and promoting business collaboration these regions. This business case explores the founding story, motivations, key events, challenges, and future strategies of BBinB, providing insights into the dynamics of establishing and sustaining an international networking organization. Download Case Study Request Teaching Notes
