Gaetano Miceli is an Associate Professor of Marketing Research and Metrics at the Department of Business Administration and Law of the University of Calabria, Italy. His research concerns product customization, visual and conceptual complexity in logo design, copycat products, creativity in arts and sciences, quantitative research methods. He is the coordinator and a lecturer of the Summer Schools on Research Methods for Social Sciences organized by the Department of Business Administration and Law of the University of Calabria.