Marketing and Customer Experience Management Master in Marketing Management
Marketing and Customer Experience Management
Master in Marketing Management

Length

12 Months

Language

English

Rome

23 Sep '24

Fee

18,000 Euro

Delivery

On campus

Schedule

Midweek

Format

Full-time

The Major in Customer Experience Management aims at providing a real understanding of the customer and the variables that influence its experience in the multiple interactions with the company.
Marketing and Customer Experience Management Master in Marketing Management
Marketing and Customer Experience Management
Master in Marketing Management

Length

12 Months

Language

English

Rome

23 Sep '24

Fee

18,000 Euro

Delivery

On campus

Schedule

Midweek

Format

Full-time

The Major in Customer Experience Management aims at providing a real understanding of the customer and the variables that influence its experience in the multiple interactions with the company.
Career Service

The Career Service Office offers students customised services to support them develop their skills and abilities while helping them find satisfying jobs and careers. The Career Service team supports student in defining their career path, and in arranging meetings with companies to explore job and internship opportunities.

The Career Service Office is also responsible for the Employability Lab, with the aim of developing the students’ self-awareness on a key set of Soft Skills, and to build a personal Action Plan which will maximise self-efficacy in a working environment.

Career Service Activities

Over the academic year, activities are organised into different steps to have a good understanding of students’ profiles in order to match them with the most suitable employers.

Events and activities include:

  • Career counselling: focus on understanding and building students’ professional profiles.
  • Orientation to job-market rules: help students define their career paths, building their digital identity and increasing their interview skills.
  • Business presentations: take part in conferences and meetings with executives to better understand the business world and the fields in which those executives work.
  • Employer engagement: work with employers to find the best way to promote their reputation and make the most of their collaboration with Luiss Business School as part of their brand strategy.
  • E-career book: make student CVs available online to companies and institutions for recruitment.
  • Internships: take students from the classroom to the office. The CS supports students in their search for internship opportunities.

Career development e network with companies

The Career Service Office sits on the corporate advisory boards of all Luiss Business School one-year Master’s Degree Programme, acting as an internal business intelligence office and providing feedback on employer needs in terms of competencies and skills. The programme’s boards and coordinators can integrate these requirements into programmes, tracks and laboratories.

Every year, more than 100 career-development events and workshops are held on campus, mostly involving employers and alumni. These activities connect students with recruiters and managers while giving them first-hand information on recruitment programmes and career paths.

Moreover, some of these events are designed to foster students’ personal development.

Career support projects

Competency-based interview simulation

An important step in student’s preparation for placement is the Simulated Interview.

CV e-Book

The Career eBook is periodically sent to companies and institutions that are interested in students’ profiles for potential or open positions.

At the same time, the Career Service Office proactively seeks additional opportunities that fit the profiles and expectations of the students.

JobTeaser

The online platform called JobTeaser, used by top universities and business schools around the world, allows the Career Service staff to have a clear overview of each class profile, analyse the class’ evolution and trends and post vacancies from employers.

Feedback sessions

During feedback sessions, the Career Service staff concentrates on the competency model and other aspects that can influence the success of a selection process. Key focus is placed on soft skills.

Internship

The curricular internship is generally done at the end of the Major in Marketing and Customer Experience Management and represents an opportunity for students to combine theory and hands-on experience, coming into direct contact with professionals working in the industry. The Career Service Office supports students in their search for internship opportunities, thus helping to broaden their career prospects and giving them the possibility to acquire the necessary work experience, increasing and improving their skills and expanding their business network.