Curriculum
The curriculum of the Major in Marketing and Customer Experience Management is designed to ensure and support the progressive professional and personal growth of students who benefit from a productive learning experience: lessons, case studies, group work sessions, and a high-level faculty comprised of both academics and professionals.
Induction week
The induction week is an introductive week to the Major in Marketing and Customer Experience Management during which students can settle in and familiarise themselves with life on campus. Ice-breaking labs, seminars, workshops, and presentations allow students to meet their classmates and get a better idea of the services offered by Luiss Business School, as well as curricular and extracurricular activities.
General management
- Strategy
- Accounting
- Finance
- Business Law
- Organization & People Management
- Basics of Marketing
- Marketing Metrics
- Economics of Strategy
Core courses
- Advanced marketing management
- Marketing research, customer analytics & big data analytics
- Decision Making Processes
- Service Marketing
- Digital & Social Media Marketing
Advanced courses
- Customer Experience Management
- CRM & Customer Knowledge
- Technology & CX Innovation
- Acquisition, Cross-selling & Loyalty
- Customer Engagement & Branding
- Customer Behaviour in B2B Markets
Business Challenge
During the classroom sessions, students will be involved in a challenge commissioned by the Master’s partner companies, aimed at finding innovative solutions to real business needs. This activity will be supervised by a company tutor and will allow participants to develop transversal skills by putting the knowledge they have acquired into practice.
Learning Labs
Learning labs focus on personal development. During the programme, students develop cross-functional and soft skills by attending sessions to cultivate intellectual flexibility, develop problem solving skills, learn to adapt in diverse situations and refine cross-cultural awareness.
Academic Calendar
The Master’s Degree Programme in Marketing Management – Major in Marketing and Customer Experience Management lasts 12 months and it is divided in 4 terms.
Term 1: September-December 2026
Term 2: December – March 2027
Term 3: April-June 2027
Term 4: Internship
Please note that the academic calendar is subject to change, for more information and details please e-mail master@luissbusinessschool.it.
