The curriculum of the Major in Marketing and Customer Experience Management is designed to ensure and support the progressive professional and personal growth of students who benefit from a productive learning experience: lessons, case studies, group work sessions, and a high-level faculty comprised of both academics and professionals.
The induction week is an introductive week to the Major in Marketing and Customer Experience Management during which students can settle in and familiarise themselves with life on campus. Ice-breaking labs, seminars, workshops, and presentations allow students to meet their classmates and get a better idea of the services offered by Luiss Business School, as well as curricular and extracurricular activities.
- Business Law
- Organization & People Management
- Marketing Fundamentals
- Marketing Metrics
- Economics of Strategy
- Advanced marketing management
- Marketing research, customer analytics & big data analytics
- Decision Making Processes
- Service Marketing
- Digital & Social Media Marketing
- Customer Experience Management
- CRM & Customer Knowledge
- Technology & CX Innovation
- Acquisition, Cross-selling & Loyalty
- Customer Engagement & Branding
- Customer Behaviour in B2B Markets
Learning labs focus on personal development. During the programme, students develop cross-functional and soft skills by attending sessions to cultivate intellectual flexibility, develop problem solving skills, learn to adapt in diverse situations and refine cross-cultural awareness.
The curricular internship is generally done at the end of the Major in Marketing and Customer Experience Management and represents an opportunity for students to combine theory and hands-on experience, coming into direct contact with professionals working in the industry. The Career Service Office supports students in their search for internship opportunities, thus helping to broaden their career prospects and giving them the possibility to acquire the necessary work experience, increasing and improving their skills and expanding their business network.
The Master’s Degree Programme in Marketing Management – Major in Marketing and Customer Experience Management lasts 12 months and it is divided in 4 terms.
Term 1: September-December 2024
Term 2: December – March 2025
Term 3: April-June 2025
Term 4: Internship
Please note that the academic calendar is subject to change, for more information and details please e-mail firstname.lastname@example.org.