Curriculum
The curriculum of the Major in Marketing and Customer Experience Management is designed to ensure and support the progressive professional and personal growth of students who benefit from a productive learning experience: lessons, case studies, group work sessions, and a high-level faculty comprised of both academics and professionals.
Induction week
The induction week is an introductive week to the Major in Marketing and Customer Experience Management during which students can settle in and familiarise themselves with life on campus. Ice-breaking labs, seminars, workshops, and presentations allow students to meet their classmates and get a better idea of the services offered by Luiss Business School, as well as curricular and extracurricular activities.
General management
- Strategy
- Accounting
- Finance
- Business Law
- Organization & People Management
- Marketing Fundamentals
- Marketing Metrics
- Economics of Strategy
Core courses
- Advanced marketing management
- Marketing research, customer analytics & big data analytics
- Decision Making Processes
- Service Marketing
- Digital & Social Media Marketing
Advanced courses
- Customer Experience Management
- CRM & Customer Knowledge
- Technology & CX Innovation
- Acquisition, Cross-selling & Loyalty
- Customer Engagement & Branding
- Customer Behaviour in B2B Markets
Learning Labs
Learning labs focus on personal development. During the programme, students develop cross-functional and soft skills by attending sessions to cultivate intellectual flexibility, develop problem solving skills, learn to adapt in diverse situations and refine cross-cultural awareness.
Internship
The curricular internship is generally done at the end of the Major in Marketing and Customer Experience Management and represents an opportunity for students to combine theory and hands-on experience, coming into direct contact with professionals working in the industry. The Career Service Office supports students in their search for internship opportunities, thus helping to broaden their career prospects and giving them the possibility to acquire the necessary work experience, increasing and improving their skills and expanding their business network.
Academic Calendar
The Master’s Degree Programme in Marketing Management – Major in Marketing and Customer Experience Management lasts 12 months and it is divided in 4 terms.
Term 1: September-December 2025
Term 2: December – March 2026
Term 3: April-June 2026
Term 4: Internship
Please note that the academic calendar is subject to change, for more information and details please e-mail master@luissbusinessschool.it.
