Carlo Fei began his career in Marketing, working for multinational FMCG companies. He served as Product Manager (Beverages and Pet Foods) at Quaker Chiari e Forti (Quaker Oats, now PEPSICO) and later as Group Product Manager at the Ferruzzi Group (OTC, Cosmetics, and Toiletries). He then joined The Walt Disney Company as Sales and Marketing Manager and, a year later, he was appointed Division Director of Buena Vista H.E. (Walt Disney Group) in Italy. Since 1995, he has worked as an International Consultant in Brand Strategy and Experiential Marketing, focusing on research, strategic consultancy, and innovative executive education. His expertise includes Strategic Marketing, Brand Strategy, Brand Valuation, Brand Extension, Customer Experience Strategy, Retail Innovation, and Internal Branding. He has advised leading companies across Fashion, Luxury, Retail, Food, Furniture Design, Financial Services, and Hospitality sectors.

He currently holds multiple roles, including Senior Partner at ICM Advisors (Head of Brand Practice) and Managing Partner at TCSG TreCentoSessantaGradi, focusing on Brand Strategy consulting (Valuation, Positioning, Employee Experience, Employee Branding, Customer Analysis, Competitive Analysis, Customer Experience, Behavioural Research, KPI Measurement). His consulting spans Made in Italy industries, financial institutions, travel, hospitality, and global leaders in Fashion and Luxury. He has led Customer Experience projects and retail KPI improvement initiatives for some of the world’s most renowned Luxury/Fashion brands in Europe, the US, Japan, and Hong Kong, using proprietary research methodologies and tools.