Objectives
The summer school in Made in Italy in Luxury Industries introduces to key strategic and managerial topics in Luxury industries. The programme is specifically designed to provide participants with a clear overview of these industries along with its current challenges. It is integrated into a set of complementary short modules with the right mix of theory and practice and company visits in order to actively engage participants.
After the end of the course, participants will be able to:
- Understand the key charachteristics and differences among Made in Italy industries in terms of managerial practices;
- Understand the fundamental business models of “Made in Italy” and why their structure might differ across various industries;
- Learn how successful Italian companies adapt, implement and execute the latest marketing and innovation strategies;
- Describe and analyze the key features of a luxury brand and get a sense of the prerequisites to be able to build one over time.
- Analyze the luxury market through a business case made to develop and formulate a strategy based on the market characteristics and opportunities.
Target Audience
The Summer School is open to recent graduates — or those graduating soon — with a Bachelor or Master Degree in any discipline who want to explore the Made in Italy and luxury business industry for the first time.
Curriculum
The summer school in Made in Italy in Luxury Industries introduces to key strategic and managerial topics in Luxury industries. The programme is specifically designed to provide participants with a clear overview of these industries along with its current challenges. It is integrated in a set of complementary short modules with the right mix of theory and practice and company visits in order to actively engage participants.
Day 1
- Luxury Industries Introduction
- Company and programme presentation: Business case
Day 2
- Luxury Key Players & Markets
- Business case analysis
- Focus on Hospitality and Jewelry
- Company visit
Day 3
- Focus on Watch and Fashion
- Group work & Individual follow-up
- Company visit
Day 4
- Omni Channel Strategies in Luxury industries
- Group work & Individual follow-up
- Cultural visit
Day 5
- Group work
- Group presentation
Attendance
Full time from 9:30 a.m. to 5.30 p.m. For further information about the calendar please contact us at master@luissbusinessschool.it
Faculty
Scientific Committee
- Luca Pirolo, Head of Master Degree Programmes, Luiss Business School
- Alberto Festa, Commercial Director Watch and Jewelry at Dolce & Gabbana
Tuition and Funding
Tuition
The tuition fee for the Summer School is € 1.000. Tuition includes materials and access to all Luiss Business School facilities.
For participants enrolling in Luiss Business School Master a.y. 2026-2027, the cost of the week, will be deducted from the cost of the Master programme.
How to apply
Send the following documents to master@luissbusinessschool.it:
- copy of degree certificate*
- curriculum vitae
- copy of passport or ID document
ECTS and Certificate of Participation
The Summer School Made in Italy in Luxury Industries provides students with 4 ECTS – European Credit Transfer and Accumulation System.
At the end of the programme a certificate of participation will be issued to those who have attended at least 80% of the didactic activities included in the programme.
