Autore: Pietro De Giovanni
Abstract:Alpha Electronics makes and sells electronics all over the world. Considering the rigidity of its production systems, the company faces important operational challenges when aiming at becoming more sustainable. Hence, rather than modifying the core business, the company has set a partnership with an association of e-waste collectors and implemented the Alpha e-waste collection programs. Accordingly, Alpha Electronics has been able to initiate a social circular economy business according to which people having old electronics home can return them to the e-waste collectors’ locations and have an incentive for contributing to such an initiative. At the same time, the e-waste collectors activate a set of operations to resell, refurbish, or recycled the returned goods. This gives the option the create new and green jobs, reduce the amount of e-waste in the eco-system, and allow Alpha Electronics to increase the reputation of socially-oriented company.
