Companies in the Age of Populist Anti-Globalization
On May 6, 2019, at 6 pm, LUISS Business School will host the presentation of the book “Business Despite Borders: Companies in the Age of Populist Anti-Globalization“, organized in collaboration with the prestigious Istituto de Empresa of Madrid (IE).
The book, written by Santiago Iniguez de Onzono, President of IE, and published by Palgrave Macmillan, presents a collection of case studies that illustrate the ability of companies to expand their international presence and their strategies towards the heterogeneous challenges of the new millennium. Prof. Paolo Boccardelli and Prof. Enzo Peruffo dealt with one of these cases, relating to the company Technogym.
AGENDA
Welcome Greetings
Paolo Boccardelli, Dean LUISS Business School
Speakers
Matteo Caroli, Associate Dean for Executive and long-life learning LUISS Business School
Marina Cvetic, Sole Director Masciarelli Tenute Agricole
Santiago Iñiguez de Onzono, President IE University and author of the book
Peter Lorange, founder, Chairman and CEO Lorange Network
Gian Paolo Manzella, Council Member for Economic Development Lazio Region
Olga Urbani, CEO Urbani Tartufi
The event is open to the public, for organizational issues the registration is compulsory.
Globalization has been a key force in the development of business in recent decades. But with nationalism on the rise in Europe, the United States and elsewhere, the future of global trade and international business has been thrown into doubt. In this new and challenging context, innovative companies have the opportunity not only to find new ways to operate across borders, but also to help forge a new system of relations between people of different nationalities and cultures.
The book Business Despite Borders features a collection of case studies that illustrate how companies from different corners of the globe are succeeding in reaching out to distant customers, stakeholders and partners. It features inspiring examples of leaders who are actively developing imaginative ways to connect across continents. It is a vital reference tool for companies that plan to continue operating globally or to expand their international presence.
A clarion call for the renewed relevance and importance of globalized business, this book suggests a future where companies can contribute positively to achieving sustainable growth and a fairer distribution of wealth across the globe.
