23 May 2020 - 11:00 am -1:00 pm
On May 23 at 11:00 am CEST we invite you to join an Open Lesson of the Part-time MBA to experience firsthand what it is like to be an MBA student for a day.
You will have the chance to connect directly from home to a virtual room, attend an online class with current students and understand how a typical MBA lesson is structured: from interactive discussions to a practice-based approach.
The online lesson will be held by Matteo De Angelis, Director of the Master in Trade Management at Luiss Business School. Professor and students will analyze the importance of Marketing management as the most relevant value-added process for any company playing in a competitive market. In particular, the lesson provides a focus on product and brand management, distribution and channel management, pricing and marketing communication management, analyzing their role within the concept of “marketing strategy”.
The MBA coordinators are also available for one-to-one information sessions for those who attend the open lesson and are eager to learn more about the 2020 edition of the Part-time MBA starting on June 12, 2020.