Objectives

The International Week in Sport Management in the Olympic Winters Contest aims to provide an in-depth exploration of the sports industry, equipping participants with practical knowledge of sports management, operations, and marketing, while offering hands-on insights through visits to leading companies, clubs, and iconic venues.

By attending this program, students will:

• Develop a comprehensive understanding of the sports value chain and the key trends that are transforming the industry. 
• Gain insights into the ownership, governance, and structure of sports clubs.
• Reinforce theoretical learning with real-world experience

Target Audience

The program is intended for graduates (or soon to be graduates), from all disciplines, interested in exploring AI topics through case studies, company visits, and interactions with industry leaders.

Curriculum

The International Week is designed to seamlessly intertwine frontal lessons, guest lectures, company and cultural visits, and interactive activities, offering participants an exciting and immersive learning experience.

The key topics will be:

• Sport value chain and main trends shaping the industry
• Ownership, governance and structure of top clubs in different leagues
• Marketing in sport management: branding merchandising, licensing, fan management
• Managing large events

Attendance

From March 24 to March 29, full time from 9:30 a.m. to 5.30 p.m. For further information about the calendar please contact us at master@luissbusinessschool.it

Tuition and Funding

For Luiss Business School and Luiss Guido Carli students

Tuition Fee: €400
Tuition includes course materials and access to Luiss Business School facilities.

For all other students

Tuition Fee: €950

Tuition includes course materials and access to Luiss Business School facilities.

The tuition fee is payable online.

How to apply

Fill in the Application Form (attivare link al CRM) to enroll in the International Week. The following documents will be requested: 

• copy of degree certificate or self declaration
• curriculum vitae
• copy of passport or ID document

ECTS and Certificate of Participation

Participants will earn 5 ECTS (European Credit Transfer and Accumulation System) upon completing the International Week. A Certificate of Participation will be issued to those attending at least 80% of the program’s activities.