Innovation | Luiss Business School - School of Management

30 Ottobre 2025

Digital Twin for Innovative Air Services: Enabling Air Mobility through AI

Authors: Andrea Giannobile, Paolo Spagnoletti Abstract: In the picturesque yet rugged terrains of Northern Italy, a distress call from the Alpine emergency services signals an urgent situation: a hiker has been severely injured during a climb. The hiker is located in a remote, mountainous area where weather conditions are deteriorating, and the terrain is too challenging for traditional rescue methods. The clock is ticking, and the need for an immediate response is paramount. Emergency responders are faced with a dilemma—how can they quickly and safely reach the injured hiker before the situation worsens? This scenario underscores the vital role of advanced air service technology. The Italian Civil Aviation Authority (ENAC), responsible for overseeing airspace safety and compliance, coordinates the deployment of a medical emergency drone. This decision reflects a broader trend in aviation technology, where Unmanned Aerial Systems (UAS) and Urban Air Mobility (UAM) are becoming essential tools in enhancing not only emergency responseoperations but also other critical sectors such as logistics, infrastructure inspection, andtransportation. The integration of these innovative technologies into existing airspacesystems is not without its challenges. Safety, regulatory compliance, and airspacemanagement become more complex as the skies fill with manned and unmanned vehicles.To address these challenges, ENAC embarked on a transformative project—HyperTwin.This sophisticated digital twin platform is designed to streamline the authorization andmanagement of innovative air services like drone operations. By utilizing advancedsimulations and real-time data analysis, HyperTwin aims to improve decision-making andensure the safety of airspace in complex and critical situations.In this teaching case, we will explore the strategic decision-making processes behindHyperTwin’s development, the technological challenges ENAC faced, the collaborativeefforts with various stakeholders, and the communication strategies employed. This casenot only provides a detailed look at how HyperTwin came to be but also delves into broaderimplications of digital transformation for the aviation industry and public administration. Download Case Study Richiedi Teaching Notes

Case Studies

30 Ottobre 2025

Innovation and Transformation in Italy’s State General Accounting Department

Autori: Giulia Peruzzi, Paolo Spagnoletti. Abstract: In recent years, Italy’s Ragioneria Generale dello Stato (RGS) - the State General Accounting Department - has faced significant pressure to modernize and standardize its operational processes. As a key institution within the Italian Public Administration (PA), RGS is responsible for overseeing the financial transactions of the government, ensuring fiscal compliance, and providing vital support to both Parliament and government agencies. Given these responsibilities, innovation and digital transformation are no longer optional,but essential for operational efficiency and sustainability. In response to these challenges, RGS launched the i-lab Program, a groundbreaking initiative designed to foster innovation through experimentation, collaboration, and co-Design. The program was spearheaded by the Ispettorato Generale per l’informatica e l’innovazione tecnologica (IGIT), the General Inspectorate for Information Technology and Technological Innovation within RGS, which aimed to drive digital and organizational transformation across Italy’s public institutions. This teaching case explores how the i-lab Program initiated long-term structural change within RGS, emphasizing the cultural and operational impacts of innovation in Public Administration. Through the dual lens of a public entity and a complex organization, this case study highlights key lessons from the i-lab journey that are relevant to any organization, public or private, seeking to foster innovation. Download Case Study Richiedi Teaching Notes

Case Studies

30 Ottobre 2025

Sky. Embracing Design Thinking for a Customer -Centric Organisation

Autore: Francesca Mastrogiacomi Abstract: Sky Italia, a leader in Italy’s media and entertainment sector, is facing the pressing challenge of adapting to evolving customer expectations in a dynamic, competitive market. To address this, the company has embraced Design Thinking as a solution, aiming to reinforce its customer-centric approach across all levels of operations. Design Thinking, a methodology centred on empathy, rapid iteration, and creative problemsolving, aligns closely with customer-centricity by ensuring that innovation efforts start with deep insights into customer needs. Through this approach, Sky Italia launched initiatives such as the newly born directorate Customer Solution Hub (CSH), focusing on delivering seamless, tailored content experiences and responsive customer service. By integrating Design Thinking, Sky Italia strengthens customer engagement and positions itself to anticipate and adapt to market changes. This case study explores the impact of Design Thinking on Sky Italia’s transformation toward a more agile, customer-focused organisation, ultimately illustrating how a structured yet flexible innovation framework can drive both customer satisfaction and competitive advantage in the entertainment industry. Download Case Study Richiedi Teaching Notes

Case Studies

30 Ottobre 2025

The Platformization of Banking: The Case of Flowe

Autori: Cristina Alaimo, Jannis Kallinikos, Francesco Sannino Abstract: Over the last few decades, digitalization has revolutionized most walks of living, including the ways we shop and pay. The diffusion of mobile devices along with the increasing sophistication of digital technologies and the advent of platforms as widespread organizational arrangements of the digital era have established the conditions for the disruption of entire industries. In what follows, we report a case that shows the digital transformation which the financial service industry is undergoing. Flowe is an Italian innovative startup owned by Banco Mediolanum Spa. Founded in 2020, Flowe counts more than 670k users and 50 partners, a substantial record achieved in a short time frame and amidst a global pandemic. Flowe is an open banking platform and a for-profit company which operations are closely associated with the pursuit of social and sustainable goals. The company can provide for payment services and issue loans in compliance with applicable laws and regulations. However, the company does much more than that. It brings the philosophy of openness, innovation, and sustainability to the banking sector and complements traditional banking operations with a mix of new service offerings, educational aims, gamified experiences, and traditional service provision. Download Case Study Richiesta Teaching Notes

Case Studies