30 Ottobre 2025
Autori: Silvia Dello Russo, Daniele Mascia Abstract: UNIQLO is a global brand belonging to Fast Retailing Group, one of the world’s largest retail group. The group overall counts approximately 3500 stores worldwide and its global sales reached 16.6 billion US dollars in 2022 (at the end of their fiscal year which is the end of August), a 7.9% growth on the previous year (excluding exchange rate variation). Within the Fast Retailing Group, UNIQLO is the largest of the eight brands, which all operate in the apparel and fashion industry. Some of the brands are more geared toward the luxury segment – although an “affordable luxury” – such as Comptoir des Cotonniers; while others, such as UNIQLO, are more casual outfitting. UNIQLO is the lead-brand, and the one that best represents the group’s defining identity. Download Case Study Richiesta Teaching Notes
