We are pleased to announce that the report on the analysis of the impact of Plain Packaging on tobacco consumption in France and the UK has been released. The report was originally commissioned by British American Tobacco. The Report looks at three years of post-implementation data (which is a longer time series than any other published analyses of the impact of Plain Packaging on tobacco consumption in France and the UK to date). Analyses provide no evidence to support the effectiveness of Plain Packaging as a policy to reduce cigarette consumption and there is evidence, showing that Plain Packaging has had a counterproductive effect in France, resulting in an increase in cigarette consumption rather than a decrease.

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7/19/2021