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Contagious! Why and how social media communication generates viral-like business developments
Contagious! Why and how social media communication generates viral-like business developments
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LUISS Business School – Viale Pola 12, Roma - Aula Magna Mario Arcelli
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Whether you are a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

Guest Speaker

Jonah Berger, The Wharton School of the University of Pennsylvania

9:30 Registration

10:00 Welcome Speech

  • Paolo Boccardelli, Dean of LUISS School of Business and Management

10:15 “Contagious! Why and How Social Communication Generates Viral-like Business Developments,” Jonah Berger, Associate Professor of Marketing, The Wharton School of the University of Pennsylvania

11.:15 Panel discussion on Contagious Companies’ Business Experiences

Panelist

  • Maximo Ibarra, Wind CEO
  • Marco Massarotto, Dnsee Partner
  • Matteo Hertel, Zoorate CEO
  • Jonah Berger, The Wharton School of the University of Pennsylvania

Moderator

Michele Costabile, Professor of Marketing, LUISS School of Business and Management

12:30 Take Home Value Session, Jonah Berger & Michele Costabile.

The event will be hosted by LUISS University and organized by the LUISS School of Business and Management (LSBM). LUISS University faculty members have been heavily investing research efforts in better understanding the social transmission of information.

The event is by invitation only

Date
July 4 2014 - 9:30
Date
July 4 2014 - 9:30