Whether you are a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
Guest Speaker
Jonah Berger, The Wharton School of the University of Pennsylvania
9:30 Registration
10:00 Welcome Speech
- Paolo Boccardelli, Dean of LUISS School of Business and Management
10:15 “Contagious! Why and How Social Communication Generates Viral-like Business Developments,” Jonah Berger, Associate Professor of Marketing, The Wharton School of the University of Pennsylvania
11.:15 Panel discussion on Contagious Companies’ Business Experiences
Panelist
- Maximo Ibarra, Wind CEO
- Marco Massarotto, Dnsee Partner
- Matteo Hertel, Zoorate CEO
- Jonah Berger, The Wharton School of the University of Pennsylvania
Moderator
Michele Costabile, Professor of Marketing, LUISS School of Business and Management
12:30 Take Home Value Session, Jonah Berger & Michele Costabile.
The event will be hosted by LUISS University and organized by the LUISS School of Business and Management (LSBM). LUISS University faculty members have been heavily investing research efforts in better understanding the social transmission of information.
The event is by invitation only
