Masterclass: Data Unleashed – Mass Personalization Strategies In The Entertainment Business
Master in Digital Entertainment Business
From Data To Insights, To Business Results
It’s not “just data”. It’s Bob. And Bob likes his drinks with extra ice!
Join us for this exciting webinar, as Netherlands’ largest music festival entertainment company (ID&T – part of Superstruct Entertainment) gives us first row access to their data-driven strategies and practices for improved fan experience before, during and after the events.
Join ID&T’s Chief Digital Officer, Michael Guntenaar, live online and learn from the masters!
This event is dedicated to undergraduates and young professionals looking to gain valuable knowledge and engage in thought-provoking discussions with industry leaders in the (digital) entertainment business.
Meet The Speaker: Michael Guntenaar
Michael Guntenaar is Chief Digital Officer at ID&T. Leading the way in digital transformation and innovation for the Netherlands’ largest music festival organization, Michael doesn’t shy away from a challenge.
An entertaining keynote speaker and passionate “digital evangelist”, Michael’s heart beats faster when working with/for great brands, passionate people and communities where a combination of technical, analytical and conceptual experiences helps realize the ideal connection between target group, business and brand.
Master In Digital Entertainment Business
The Major in Digital Entertainment Business empowers you with the expertise and vision to become a leader in this dynamic industry.
This is a multi-hub programme that will take you to two different countries in one year: the first semester will take place in Amsterdam and the second semester in Rome. These vibrant cities bring together a rich blend of cultural heritage, technological innovation, and a burgeoning digital landscape.
This programme is for you if you are passionate about the (digital) entertainment industry and motivated to develop the business skills to thrive in this line of work.
