Simona Romani – is a Full Professor in Consumer Behavior and Advisor of the Rector for Enquiry-Based Learning at LUISS Guido Carli University in Rome. She has been a Visiting Professor at University of Michigan and University of Illinois at Urbana Champaign. She has been also invited speaker at a variety of institutions in Europe and abroad. Her research focuses on psychology of consumption, consumer emotions, and consumer responses to new technologies. She has published articles on these subjects in consumer and marketing journals – e.g. Journal of the Academy of Marketing Science, Annual Review of Psychology, International Journal of Research in Marketing, Journal of Business Ethics, Psychology & Marketing, Marketing Letters, and European Journal of Marketing.