Simona Romani is a Full Professor of Consumer Behavior. She has been a Visiting Professor at the University of Michigan and the University of Illinois at Urbana-Champaign. She has also been a speaker at numerous conferences in Europe and abroad.

An expert in consumer psychology, consumer emotions, consumer relationships, and consumer responses to new technologies, she has published articles on these topics in leading academic journals such as the Journal of the Academy of Marketing Science, the International Journal of Research in Marketing, Psychology & Marketing, Marketing Letters, and the European Journal of Marketing.