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05 July 2018

The road to LUISS Business School: Andres, Full-time MBA Candidate from Colombia

For me the MBA at LUISS Business School is multicultural  “Even if I studied finance, I really care about the human side of business and its social impact: that's why I chose this MBA”. A balance between hard skills and soft skills in a multicultural environment: Andres, Full-time MBA Candidate from Colombia, tells his journey to LUISS Business School. His story is signed by diversity, as a value driving teaching and learning, and a real experience to live in the classroom day by day. “My name is Andres Gallego, I'm from Colombia, I have experience in finance and project management. I have worked in banks, insurance companies and also developing different projects with social and environmental impact. When you are a foreigner, you maybe have not a very deep understanding of the Italian either the market or the Universities but when you start to analyze the different options that you have, you find the top five, the top three, the top two businesses schools in Italy and I found LUISS as part of it. So now I think that people call LUISS as the name but actually, what it means is a free-thinking University that works and is focused on social studies. So even if I studied finance, I really care about the human side of business, the impact and the development and at the end that's why I choose this University. They have really put an effort and a focus on developing not only their normal activities, the normal lectures, but they also have a really high focus on different activities where you have the chance to develop the soft skills and that's what I like the most. Inside the classroom you have as more representation of the world, for example, in this year edition we have one representative or more or less each continent of the world, so basically, you have the chance to meet people with different ideas, different background, different experiences but also different cultures. For me the MBA at LUISS Business School is multicultural”. The LUISS MBA offers the connections to your future whether your ambition lies in starting a business or changing a large organization, transforming your world or changing the wider world. Offering a personalized learning experience driven by diversity, the LUISS MBA is your platform for new business thinking. Discover the #LUISSMBA 05/07/2018 

04 July 2018

LUISS Business School and Zagreb School of Economic and Management (ZSEM): a Double Degree for the students of the Master in International Management

LUISS Business School and ZSEM, Croatia, have announced a new exciting Double Degree that could be obtained by students enrolled in the LUISS Business School Master in International Management (MIM). After completing the Program, entirely taught in English, MIM students will obtain a Master’s degree in International Management - MIM, issued by LUISS Business School and an MBA in Management degree, issued by ZSEM. The first part of the Program, end of September-end of February, is carried out at LUISS Business School (Rome, Italy); the second part, March – end of July, is carried out at ZSEM (Zagreb, Croatia). The duration is 1 academic year. There is no additional tuition fee for the students participating in the Double Degree program! After successfully completed the Program, students will receive two diplomas: MBA in Management (issued by ZSEM) Master in International Management - MIM (issued by LUISS Business School) In order to earn a Double Degree, students will have to be in compliance with both their home and host universities' rules and conditions with regard to credits, attendance, deadlines etc. Being a Double Degree,  MBA in Management students from ZSEM will have as well the chance to combine the Double degree with the LUISS Business School’s Master in International Management and attend the first part of the Program at LUISS Business School. For more information, visit the website of the Master in International Management About ZSEM The only AACSB accredited business school in Croatia; ZSEM’s lecturers are top experts and managers from Croatia’s largest and most respected companies; Croatia’s leading business school regarding the implementation of new technologies in coursework; High graduate employment rate; The best business school in Croatia. For more information about ZSEM click www.zsem.hr/en  04/07/2018 

28 June 2018

Call for International Students: apply for a full scholarship to study in Italy!

Are you an International candidate? Is your GMAT score excellent? Then, THIS SCHOLARSHIP IS FOR YOU! Apply within July 15, 2018 to benefit from a scholarship to participate in the full-time MBA program at LUISS Business School, in Rome, Italy.  A full scholarship for a unique learning experience. “Don’t ask yourself what the world needs.  Ask yourself what makes you come alive and then go do that.  Because what the world needs is people who have come alive.”  Howard Thurman  If trying new approaches and changing your way of thinking is what “makes you come alive”, the LUISS Master in Business Administration is the best choice for you! The LUISS MBA program is especially designed to foster your personal and professional growth through in depth, theoretical and practical classes in core disciplinary areas, such as accounting, strategy, banking, innovation management and quantitative methods; learnings labs, designed to help you develop crucial skills in today’s markets, for example: - Big Data Lab (from data ingestion to data wrangling, to data visualizations) - Project Management Lab (organisational planning for project-based businesses) - Digital Transformation Lab (business intelligence, predictive analyses of business operations, etc) - Soft Skill Lab, etc. Elective courses: enrich your curriculum by selecting the industry that interests you most, and specialize in that field! Energy, Health and Pharmaceutical, Entertainment, Banking, etc. Coaching Program and Career Service Counselling: career coaches will provide you with a range of personalised services, ranging from CV and Cover Letter writing to Interview preparation and techniques. DOWNLOAD BROCHURE And that’s not all! You can look forward to Business Case Competitions, that will allow you to think and act as entrepreneurs and learn about the complexity of running a business, all the while cooperating with students from other business schools. And if your objective is to work with or within the European Union, the BRIC, the MENA and the NAFTA countries, our Country Focuses will help you learn the key differences between cultures and habits, and how to expand your business internationally. Get an even greater international experience! Should you ever get tired of Rome, our Graduate Exchange Program will let you experience life as a student in one of the these leading international Universities. This scholarship will cover full tuition fees, equivalent to 27,000.00 EUR, and will offer you the chance to: Build a Strong Network of professional contacts within Companies such as Abbott, Eli Lilly, Vodafone, IBM, MERCK, Fendi, Accenture, or Finmeccanica. Participate to courses taught by Professional Experts, working for our Corporate Partners, and University Professors, in order to acquire the competitive skills you need Be part of an experience that will change your life! DOWNLOAD BROCHURE For any further information please write to mba@luiss.it or call (+39) 06 85 22 2320 / 2367. Read the International Scholarship details 28/06/2018

27 June 2018

GROW FAST Talent Program 2018. Call for Prospective MBA Female Candidates

LUISS Business School, Johnson & Johnson and Korn Ferry International Call for Prospective MBA Female Candidates to Participate in the GROW FAST talent program. (Part of the Program GROW – Generating Real Opportunities for Women) DESCRIPTION GROW (Generating Real Opportunities for Women) is a program launched by LUISS Business School to promote, support and improve personal and professional growth of its female students. GROW FAST (Financing and Supporting Talents) is a part of GROW and is aimed at leading a selected group of outstanding women towards senior roles in the industry through a business-oriented, cross-cultural and career boosting path. The GROW FAST talent program is designed and promoted in a joint effort with Johnson & Johnson and Korn Ferry International. TALENT PROGRAM DETAILS The initiative funds 1-year Full-Time MBA program at LUISS Business School, by covering the tuition fee amounting at EUR 27,000 and providing EUR 13,000 for living expenses to be covered through a study loan. Furthermore, the GROW FAST offers 2-year employment contract in Johnson & Johnson starting in October 2018, with a previously agreed salary + an extra that covers the repayment of the study loan within the term of the employment contract. The selected women will be continuously mentored, starting from the initial internship until the end of the GROW FAST initiative. Please refer to the GROW FAST talent program’s call. ELIGIBILITY In order to be eligible female candidates must have: Bachelor’s degree; at least 2 years of work experience; professional working proficiency in English. DEADLINES Apply for the admission MBA test within July 19,2018 Admitted candidates must send an essay explaining why they qualify for the GROW FAST initiative within July 31,2018  MORE INFORMATION For further details please refer to the GROW FAST talent program’s call. If you have any questions, do not hesitate to contact us at mba@luiss.it, (+39) 06 85 22 2320 or (+39) 06 85 22 2367. 27/06/2018

25 June 2018

From Australia to Italy, the brand-new partnership for a double degree among LUISS Business School and Newcastle University!

All Global MBA students from Newcastle University (UON) in Australia have the chance to combine the UON degree with a second Master’s degree provided by LUISS Business School in Rome, Italy. LUISS Business School is fuelled and surrounded by innovation, creativity and opportunities. Here you will learn from and have access to world-class faculty, guest speakers and industry leaders. Global MBA students can choose to study one of the following Masters programs. FASHION - major of the Master of Fashion & Luxury Management The Master with major in Fashion gives access to world-class faculties, guest speakers and industry leaders and help students to become professionals in the fashion industry. Fashion shows, catwalks, models and luxury outfits. The world of fashion undoubtedly has a power to fascinate and attract superior to the one exercised by other industries. However, the exterior aspects of this world, indeed made of catwalks, magazines and outfits, are just the final output of a long process in which creative elements combine with relevant entrepreneurial and managerial skills. Download Brochure  LUXURY - major of the Master of Fashion & Luxury Management Italy represents one of the main locus for luxury industries, especially when it comes to some sectors such as fashion, luxury cars, yachts and luxury hospitality. The overall luxury market has a value of 1045 billion Euros and the personal luxury goods market of 253 billion Euros. Italy is the first European market with a value of 17,3 billion Euros for the personal luxury goods segment. US is the first market and alone accounts for 78,6 billion Euros. It is the largest global market, bigger than the next four combined together (Japan, China, Italy, France). The Master with major in Luxury will provide participants with skills and competencies required to operate in the Luxury industry and become a modern key figure in this field. Download Brochure  DIGITAL ECOSYSTEM - major of the Master of Management and Technology The Master with major in Digital Ecosystem is designed for who is looking to build the distinctive capabilities and valuable knowledge required to merge business and technology-driven strategies. It develops digital capabilities, managerial skills and leadership techniques for succeeding in firms in the digital ecosystem or in businesses undergoing a digital transformation process. Download Brochure   Are you attending the Global MBA at the Newcastle University and are you interested in LUISS Business School? Discover how to enrol in the dual program and what are the entry requirements, visit the following link: https://www.newcastle.edu.au/degrees/master-business-administration-mba-global/overseas-study 25/06/2018

21 June 2018

At LUISS Business School the first Official PRME Chapter Italy, organized by ERSHub

On May 30 2018, the first Official PRME Chapter Italy gathered at LUISS Business School, an interactive workshop with representatives from the Global Compact Network Italy and the PRME signatories in Italy. The PRME – Principles for Responsible Management Education is a United Nations-supported initiative founded in 2007 as a platform to raise the profile of sustainability in schools around the world, and to equip today's business students with the understanding and ability to deliver change tomorrow. Working through Six Principles, PRME engages business and management schools to ensure they provide future leaders with the skills needed to balance economic and sustainability goals, while drawing attention to the Sustainable Development Goals (SDGs) and aligning academic institutions with the work of the UN Global Compact. Opening remarks by Prof. Mathias Falkenstein, LUISS Business School International Advisory Board Chair, Managing Director Centre for Higher Education and PRME Chapter Italy Chair, were followed by presentations by Florencia Librizzi, PRME Senior Manager, UN Global Compact, and the Global Compact Network Italy representative Marco Frey, making the case for collaboration and partnership to support the UN Sustainable Development Goals (SDGs).  Following, PRME signatories shared good practices and discussed how to collaborate and engage through the Chapter. The meeting also counted with the presence of Prof. Wilfred Mijnhardt, member of the PRME Chapter France & Benelux and the Chairs of the PRME Working Group on Business and Human Rights Caroline Kaeb and David Scheffer, who shared their helpful experiences engaging in the PRME community through Chapters and Working Groups. The PRME Chapter Italy will focus upon furthering sustainability and responsible management education within the Italian educational sector through collaborative initiatives and sharing best practices. Collaboration in the Chapter will allow the participating business schools and management-related higher education institutions to jointly respond to the country challenges regarding sustainable development. By engaging with broader stakeholders, such as associations, government and media, assessing their own sustainability and responsible management education efforts and by sharing and developing common resources for teaching, research and outreach, the schools will be better able to drive change and create social impact. Ultimately, the Chapter seeks to grow its impact by developing the responsible management education in Italy and by enlarging the PRME network through new signatory schools. Therefore, the chapter plans to reach out to the Italian business and management schools to join the initiative. The Chapter was launched with the presence of the following participating schools and universities: ALTIS Università Cattolica del Sacro Cuore Ca' Foscari University Politecnico di Milano, MIP Scuola Superiore S. Anna SDA Bocconi School of Management Università di Bologna Marco Frey, Chairman of the Global Compact Network Italy said “as Italian focal point of the UN Global Compact we are glad to support the launch of the PRME Chapter Italy and to concretely collaborate to close the gap between academia and business”. He also added “this represents an important momentum to strengthen the central role of Italian universities and business schools in creating the economic leaders of tomorrow, with the proper skills, values and mindset to enact a sustainable economic model, able to integrate the UN Global Compact principles and the PRME in the strategic framework of the Agenda 2030”. Florencia Librizzi, Senior Manager PRME, UN Global Compact said “it is encouraging to see the establishment of the PRME Chapter Italy which will foster further collaboration and collective action supporting responsible management education and helping advance the SDGs in the Italian context.” She also added “I’d like to thank the Global Compact Network Italy for their support, LUISS Business School for hosting this event and the PRME signatories for their commitment.” Visit PRME News  A #TalkWith Mathias Falkenstein, PRME Chapter Italy Chair A #TalkWith Florencia Librizzi, Senior Manager PRME A #TalkWith Francesco Rullani, Director ERS Hub A #TalkWith Caroline Kaeb, Chair of the PRME Working Group on Business and Human Rights 21/06/2018

01 June 2018

The road to LUISS Business School: Jean-Paul, Full-time MBA Candidate from Lebanon

For me the MBA at the LUISS Business School is challenging The international core of the LUISS Business School is the outcome of a learning experience driven by diversity, which makes the classrooms of Villa Blanc a place for growth and exchange, among talents from all around the world. The story of Jean-Paul is a journey from Lebanon to the Full-time MBA of the LUISS Business School: it talks about the essence role of training “to become people that can go in this world”. A journey between Soft skills, time management and the love for Rome!   “I am Jean-Paul, I am from Lebanon, I am a mechanical engineer. I came to the LUISS Business School to continue my studies. I choose the MBA at the LUISS Business School because honestly, I really liked Rome and I thought that this MBA would complement my studies: as mechanical engineer, I will have the financial and management competencies to complement my background. For me the most important thing is the fact that the program is very focused on the person and on the soft skills, so one person that goes out from the LUISS Business School is not only good in hard skills but has also the opportunity the develop his/her own personality, that is very important in any job. The aspect that I liked most during this MBA is the personal part: we are having courses of everything from different professors from all over the world, but for me this can be in any university. The LUISS MBA gives us a big plus and helps us in the fact that they work and they train us as to become people that can go in this world, to do everything and not only to stay behind a computer or do specific stuff. The MBA is very full and we have so many things to do, but the thing that We learned the most is about time how to manage our time. For me the MBA at the LUISS Business School is challenging.” The LUISS MBA offers the connections to your future whether your ambition lies in starting a business or changing a large organization, transforming your world or changing the wider world. Offering a personalized learning experience driven by diversity, the LUISS MBA is your platform for new business thinking. Discover the #LUISSMBA 31/05/2018

31 May 2018

Choosing your Business School – 10 key facts

If you are looking for a significant change in your career path, it’s likely that you are considering investing in yourself and in your ability to compete successfully in today’s dynamic environments. The post-graduate education can be considered, in this context, as a turning point for both personal and professional life. Nowadays, there are many degree opportunities and choices, and maybe you are asking yourself how to choose the program that fit your career goals and expectations. When you participate in a post-graduate program, however, you are not just attending classes, you are embracing the School’s values, teaching methods, environment and opportunities. In a post-graduate program you live an intensive learning experience that probably you will remember for the rest of your life. A post-graduate program, hence, should be so much more than just academic content. It must provide a comprehensive set of soft as well as hard skills, network connections and a stimulating learning environment. Your post-graduate experience should open your mind to new business and social aspects, creative approaches, stimulate your entrepreneurial spirit and instil the ability to innovate. In short, it should prepare you for change.  LUISS Business School is fuelled and surrounded by innovation, creativity and opportunities. Here you will learn from and have access to world-class faculty, guest speakers and industry leaders. We train talents that will be able to promote social and business growth within small and large institutions, combining entrepreneurial spirit with unconventional qualities: creativity-fuelled problem-solving will give you the ability to challenge any difficulty you will face.  Visit the website: https://businessschool.luiss.it/internationalprograms/ Here are 10 key facts to choose LUISS Business School as your learning experience. 1. GUIDANCE AND ORIENTATION FOR YOUR FUTURE At LUISS Business School you are not just a number. We take care of the person behind the CV and we do our best to understand and fulfil candidates’ needs. That’s why the LUISS Business School Recruitment Staff provides consultations during your programs’ scouting in order to help you to evaluate the program that best fits your career goals and learning expectations. If you would like to receive a profile evaluation, we offer the possibility to speak with recruitment representatives for support and guidance in your Master’s choice. 2. THE EDUCATIONAL MODEL LUISS Business School Learning-centric methodology is tailored to improve students’ mindset. The approach raises profound awareness, greater conceptual understanding, and the development of critical skills. All programs curricula offer laboratories, workshops and cross-activities to challenge students to explore broadly, whilst gaining deep knowledge in a chosen field, the development of practical skills is promoted to enhance students’ ability to adapt to a fast-moving world. 3. BUSINESS AND INNOVATION LUISS Business School aims to develop students’ cognitive and soft skills, their capacity to relate in an international and multiethnic environment, to learn from experience, and to know their-own mission and vision for the future. This is mainly achieved through the promotion of an entrepreneurial spirit introducing innovative programs where analytical thinking combined with a “can do” attitude will lead to growth. 4. BUSINESS NETWORK AND INTERNATIONAL FOCUS  LUISS Business School is a bridge between the academic and business worlds through its long-term partnership with Confindustria, where key partners from the corporate, no profit and public sectors are directly engaged in the co-creation of specific programs that aim to advance knowledge on management practices. LUISS Business School experience is strongly international to guarantee a global approach and the possibility of creating a network with no boundaries. 5. A STRONG COMMITMENT TO SOCIAL IMPACT  The multifaceted education provided by the LUISS Business School prepares our students to step into the business world as professionals able to propel social growth. The Ethics, Responsibility and Sustainability Hub (ERShub) has been created to give value to ethics, responsibility and sustainability in management education and in economic action in general. ERShub promotes the idea that an ethical, responsible, and sustainable approach in doing business is instrumental to achieving significant and long lasting economic results while allowing to properly interpret the today’s world dynamics and the global challenges characterizing it. 6. AN INTERNATIONAL CAMPUS IN THE HEART OF ROME (ITALY)  There’s no Place like Rome! Located in the prestigious Villa Blanc campus, LUISS Business School is a top-level Business school in the world’s heritage city of Rome (Italy), where beauty, history and culture provide an amazing environment. There is a reason why Rome is called “The Eternal City”. In almost 3,000 years of history, Rome has influenced the western world maybe like no other city. Whatever you’ll do in Rome, you’ll be sure to leave with a life-changing experience, a lifelong international network and the ability to respond to any challenge you’ll be faced with. The memories you’ll make here may not last 3,000 years, but they sure will last a lifetime. WATCH THE VIDEO 7. PLANNING TO START A BUSINESS If it’s business start-up that’s the focus of your next career step, the School provides access to modelling, planning and funding opportunities for students that what to become entrepreneurs thorough a dedicated entrepreneurial path as well as LUISS own startup incubator EnLABs. 8. EXPERIENCE A BUSINESS SCHOOL IN THE TOP 1% WORLDWIDE  LUISS Business School gained the gold standard EQUIS-accreditation, ensuring you have a learning experience of the highest quality. With a fully dedicated staff and career service, you’ll know why we offer a unique “Boutique feel” to our students. 9. ACADEMIC AND APPLIED RESEARCH, AND MANAGEMENT EDUCATION LUISS Business School develops and promotes research in different academic fields with a focus on Strategy and Corporate Renewal, Corporate Governance and Performance Measurement, as well as Innovation and Organization Design. The research is grounded in knowledge of business processes and corporate environments and covers emergent key areas, such as Ethics, Responsibility and Sustainability. The experiential activities and the personal leadership are a bridge between the needs of the corporate and public organizations, and academic world. 10. CONNECTIONS WITH THE WORLD’S LEADING COMPANIES   If it’s driving a renaissance in business thinking you’re after, you’ll find our connections with some of the world’s leading businesses invaluable: Bain & Co, Carrefour, Eli Lilly, Ferrari, IBM, LVMH, Procter & Gamble, Salvatore Ferragamo and more. Visit the website: https://businessschool.luiss.it/internationalprograms/ Interested in joining LUISS Business School? Write to recruitmentluissbs@luiss.it for any information or support. 30/05/2018 

30 May 2018

Open Evening LUISS Business School 14 June 2018

A single year can make a huge difference. Discover how a 12-month experience attending one of our Master Programs or MBAs can accelerate your professional skills and employability. Come to find out which Master’s Program fits your passions and expectations related to your future. We’ll be glad to help you find the best path for your professional success. Join the LUISS Business School Open Evening event, an initiative intended to guide you through our Post-Graduate Master’s Programs. The Open Evening is an event dedicated to the presentation of our One-year Master’s Programs and MBAs in which the Career Service, the Program Coordinators and the Program Directors will meet the participants and provide all the information needed to get to know the LUISS Business School’s Program Portfolio and choose the learning path that fits most with one’s needs for career development. An entire afternoon will be dedicated to in-depth information sessions, individual conversations and the possibility to simulate the admission test. The event will take place on June 14, 2018, starting from 4.00 p.m. In an informal and direct session, participants will be able to find out about the most innovative jobs in their fields of study, the international exchange program and all the opportunities that the LUISS Business School’s network can offer. We invite participants to bring a recent CV. The event is open to the public, but for organizational issues, the registration is compulsory. REGISTER HERE 30/05/2018

17 May 2018

DIGITALISATION- Strategy development tool for the digitalisation of SMEs

LUISS Business School is partner of the project DIGITALISATION - Strategy development tool for the digitalisation of SMEs (2017-1-DE02-KA202-004223) funded under the Erasmus+ programme, Key Action: Cooperation for innovation and the exchange of good practices, Action: Strategic Partnerships - 24 months (01.11.2017 – 31.10.2019)  Objectives The aim of the two-year EU project Digitalisation is the development of a freely accessible self-learning tool for the CEOs, managers and employees of European SMEs in the business services sector. With the help of this self-learning tool which can be accessed online, European SMEs will be able to implement step by step of an accurate digitalisation strategy. The digital transformation of the economy gives rise to new staffing challenges. There is a need for decision makers and employees with a fundamental understanding of the potential of digital applications and the ability to moderate a process of change within their organisations. The project Digitalisation makes a practical contribution through the development of a self-learning tool for these challenges that can be accessed online and used directly at the workplace. Materials for analysis, learning and planning are made available for the digitalisation of corporate processes. These materials will support the learner directly at their workplace (work-based learning approach) to implement strategically relevant corporate development topics, such as change management and risk management in the context of digitalisation. With the help of efficient advanced training offers, SMEs will be able to increase their knowledge of digital technologies and work out potential practical applications. For individual learners, the self-learning tool presents the opportunity for them to strengthen or form their own skills in an area of activity that is extremely relevant for the employment market. Inform target group on opportunities and risks of digitalisation Guiding target groups throughout the process of developing and implementing a digitalisation strategy in their business Increase knowledge and competences of target group Increase competitiveness of target groups  Target groups CEOs, Managers, Employees of EU SMEs in the field of „Business Services, Businesses offering services to other businesses to support their activities, Management consultancies, accounting and legal services, office support services, HR or event services, etc., including involved directly in the implementation activities of the project: Individuals and personnel of participating or associated organisations Learners in participating organisations (Universities and VETs) Members of participating Chambers of Commerce or professional associations   Main project outputs O1: Process Model - a systematic step by step digitalisation process for an SME O2: Learning Tool “Digitalisation” - to provides and distributes innovative learning contents about the digitalisation process in a SME   Impacts Organisational development, change and risk management Explanations on current digital technologies and applications (big data, mobile services, cloud, information security, e-collaboration, etc.) Guidance on legal aspects, e.g. the European General Data Protection Regulation 2018 Long-term improvements resulting from outcomes, attractiveness on job market (individual level) To be competitive (SME level) - especially for business services companies better prepared for digitalisation “User“ and “supplier“ partners as multipliers on local, regional, national levels 17/05/2018 

24 April 2018

A worldwide famous brand? A matter of quality and communication strategy

A very stimulating talk took place on April 10, 2018 when the students of the Master of Fashion & Luxury Management met Michele Consoli, Head of Communications of Talarico Cravatte. Lucia, student of the Master, shared with us the most interesting aspects of this successful “Made in Italy” company Michele Consoli, the very young marketing and Communications Manager of Talarico, explained to the Fashion and Luxury Management class the aspects of working in a truly “Made in Italy” company, and how to survive in this global, fast-growing industry. After a brief explanation of the authentic history of the company, Mr. Consoli gave us an overview about the tie market in Italy, a very niche area but that still has a high demand, about the main competitors, and their business model, which is both B2C and B2B. It was very interesting to know that Talarico is not only focused on ties anymore but it also expanded in foulards for women, an expansion driven by one simple but very essential principle: consistency. Indeed these products are perfectly consistent with the main offer, and above all, they are made with the same material of ties, silk. They are not interested in a larger expansion so far, what they want is to stay focused on their main product offering the best quality. He explained why their products are so unique, highlighting their handcrafted details, results of an excellent craftmanship work.  Thanks to this we were able to understand why the most powerful men in the world (Presidents, politicians, CEO, ambassadors) want to wear Talarico ties. Moreover, he shared a relevant focus on the marketing and communication strategy of the firm, based on a strong storytelling and characterized by the fact of preferring print advertising instead of digital one, in order to be more credible and increase the customers’ trust. The preference of this channel is also due to the type of target they aim to (+30 years old). However, the company has its own e-commerce, and all the most influent social media, such as Instagram and Facebook, this latter is the most relevant for them. Talarico represents a really “upstream” company, which is not interested in offering too many categories of products, or invest too much on Instragram advertising, they simply want to go on offering excellent and unique products, that can satisfy even the most demanding customers, 100% Italian qualities that make Talarico well-known and appreciated all around the world. This article was written by Lucia Zanone, student of the Master of Fashion & Luxury Management  24/04/2018

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