He got PhD in Management at the University of Bologna in 2008 and has been Visiting Professor at the University of Wisconsin-Milwaukee from 2009 to 2011. He is Coordinator of the PhD in Management, Rector’s Advisor for Marketing and Students’ Recruiting and Director of the Master in Marketing Management at Luiss Business School. He has published about 150 outputs including books, scientific papers, conference proceedings and book chapters. Several of his articles have appeared in many of the leading academic journals, such as, for example, Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, Journal of the Academy of Marketing Science. He studies consumer behavior applied to many contexts (e.g., technology, luxury buying, sustainability).